We’ve been marketing to the integration industry for almost thirty years. As we have grown our audiences for CE Pro, Commercial Integrator, Security Sales & Integration, CEDIA Expo and Total Tech Summit, we’ve learned a thing or two about how to get the attention of integrators and building lasting relationships with them.
Over the years, we’ve also made deep connections in the integration industry with associations, manufacturers, distributors and industry influencers. We have seen that there is a persistent need for targeted insights for the technology marketers who sell to integrators.
Thus, M2I: Marketing to Integrators was born.
M2I will share what we’ve learned about the integration industry through market research, industry trend analysis, executive Q&A’s, and more. Our goal is to clarify what makes the integration industry unique and how technology manufacturers, distributors, and software companies can better meet its needs.
M2I is part of the M2X Technology Network which also includes our sister site M2T: Marketing to Tech Pros. We help technology marketers reach their entire channel including both the integrators who design, install and maintain systems as well as the IT professionals and other technology buyers who use the systems every day.
We invite you to share your feedback on the site as we unveil and grow this new initiative.
Please don’t hesitate to reach out.
Marsha Marsh, Publisher
Adam Forziati, Senior Web Editor