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6sense Increases Intent Data Partnership With Bombora

The account engagement platform is expanding capabilities for its users by providing access to powerful intent data from Bombora.

David Pepin

Artificial intelligence platform 6sense has announced it is further developing its partnership with Bombora in an effort to provide greater value for its customers. The new capabilities will include access to Bombora’s Company Surge Intent data to help 6sense subscribers upgrade their account-based strategies and process predictive models.

“6sense is a leader in orchestration and data for account-based sales and marketing teams” Erik Matlick, Founder and CEO at Bombora commented. “Now, 6sense is our exclusive partner for activating an embedded offering of Bombora Company Surge® data into a predictive model. The combined solution gives customers accurate predictive account intelligence and actionable recommendations, so they can better focus on and engage their top accounts with messages that are relevant to buyer interests and their predicted journey stages.”

The driving force behind this partnership is to provide customers of both platforms with powerful intent data that will lead to higher conversion rates.  Bombora sources intent data from over 4,000 B2B websites to help identify and predict buyer habits.

The strategic partnership creates an end-to-end predictive analytics engine that is powered by intent data from B2B sources. For 6sense users, Company Surge adds engaging account identification tools with actionable follow ups to help turn accounts into customers.

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“6sense is delivering on its promise to bring the RevTech Revolution to its customers by synthesizing multiple enhanced data sources and turning them into clear and actionable recommendations that drive better account-based sales and marketing results,” said Viral Bajaria, CTO and Co-founder of 6sense. “Together, 6sense and Bombora deliver the most complete view of B2B buyer behavior in the market, and our patented AI-based models can leverage both data sources to predict which accounts sales and marketing should prioritize.”

The integration is included in a 6sense subscription, and existing users pay no additional cost for the Bombora capabilities.