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AnalyticsIQ Releases Data Marketplace For Audience Insights

Using Data Shops designed by Narrative, the platform aims to make audience psychological data easily accessible.

David Pepin

AnalyticsIQ, an innovative marketing data and analytics service, has announced it is launching a new e-commerce store designed to make audience data more accessible. The site will be created using Data Shops from Narrative’s data marketplace solutions, allowing for data scaling and monetization.

“The team at AnalyticsIQ is excited to expand our partnership with Narrative with the launch of our Data Shop,” said Dave Kelly, AnalyticsIQ CEO. “Narrative’s mission of securely and effectively connecting data users with diverse, quality data sources is one we are proud to be a part of and believe Narrative’s suite of Data Shops furthers that mission.”

Since the company was founded in 2007 by Kelly, AnalyticsIQ has blended data science with audience insights to promote more meaningful analytics and experiences across channels. The platform prides itself on the ability to gather and present the most complete insights for advertisers, tech companies, and other industries.

The solution goes beyond exploring demographic and behavioral data, into physiological data where their platform really takes a deep dive into what motivates a customer to buy. The company believes that what makes data valuable is how it helps a company understand their customers on a personal level.

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“AnalyticsIQ gets the importance of marketing the invaluable data they have to share,” said Nick Jordan, founder of Narrative. “With Data Shops they have created an exceptional customized e-commerce experience for their customers – and exponentially increased the discoverability of their data.”

AnalyticsIQ’s award winning platform currently features over 13,000 data attributes available in consumer data. The platform’s B2B and B2C audiences will be available on the new data marketplace.