Global consumer intelligence platform Talkwalker has announced it has acquired Reviewbox, an E-commerce data management solution used by brands such as Whirlpool, Gorilla Glue, and McCormick to monitor their customer feedback.
The acquisition is designed to allow Talkwalker’s consumer insights to integrate with Reviewbox’s data metrics and analytics. The move upgrades Talkwalker’s analytics capabilities, specifically with consumer and social media data.
Reviewbox automatically gathers product reviews from online retail sites sites like Amazon and Walmart. It then compiles it in a single location so brands can quickly respond to consumer reviews and optimize their future strategies based on the feedback.
“This announcement confirms our commitment to remaining the number one consumer intelligence platform,” said Tod Nielsen, CEO of Talkwalker. “Reviews give you an understanding of just what your customers think of your products, whether that’s good or bad. This integration gives you a real-time view of this data, enabling you to react, and also helping you shape your products for the future. This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey. Enabling them to make faster, more intelligent business decisions.”
Talkwalker’s platform works by helping brands understand and analyze their social consumer insights. It aims to uncover the most valuable information from every social mention and conversation about a brand.
Talkwalker’s tools are used by over 2,000 brands worldwide such as Adidas, TBT Marketing, and Ritter Sport to better understand their customers. The acquisition of Reviewbox allows brands such as these to optimize their content based on consumer feedback and metrics.
“Talkwalker and Reviewbox are a perfect fit,” said Reviewbox CEO James Horey. “Over the past 5 years, Reviewbox’s unified analytics platform has supplied customers with top of the line industry review data, providing an essential part of the customer intelligence puzzle. Our integration into Talkwalker completes this puzzle, enabling our clients to turn insights into real-time actions.”