The Importance of Video in B2B Marketing

In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.

Better B2B Content Development Begins Here

While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.

Social Media Monitoring vs. Listening: What B2B Marketers Should Know

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

Social Media Tools for B2B Marketers

Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).

 B2B Email Marketing Tools for Tech Marketers

B2B email marketing can be complicated with large list sizes and complicated business relationships. Here are tools to make it simpler.

Rebooting Your B2B Business’ Marketing Approach

Current B2B Social Media Trends

Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.

Affiliate Marketing Tools Tech Marketers Should Use

Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.

81% Of Customer Service Teams Have Accelerated Digital Initiatives To Improve Operations

The State of Service Report shows the impact of the pandemic on the customer service industry, and how industry professionals have maintained high-quality customer service amid social distancing.

Tools to Use: Customer Profiling & Segmentation

Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.