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David Pepin's Latest Posts

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Messaging Apps: The Future Of B2B Communications

Messenger Product Marketing Manager Olga Gordon explains in this exclusive Q&A how messaging apps have already evolved, and will continue to evolve, the way businesses communicate.

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CTA Research: Technology Becoming Even More Essential Post-Pandemic

Among U.S. households, technology is a necessity as consumer intent to purchase technology products rises 11 percent.

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SPLICE Software Launches New Data Migration Capabilities

The migration capabilities help users easily transfer relevant data and contact information into its powerful two-way chat service.

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Spotify Acquires Chartable And Podsights, Expands Podcast Capabilities

The dual acquisitions will work together to enhance Spotify’s industry-leading podcasting platform with advertising and analytics features.

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Top Five: Tools For Growing Your B2B Content Marketing Strategy

B2B content marketers have a diverse roster of tools available to them to help optimize SEO and audience engagement.

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ZoomInfo Releases MarketingOS, New Account-Based Marketing Solution

MarketingOS is designed to be ZoomInfo’s marketing intelligence branch of RevOS, helping ABM teams monitor insights and engagement strategies

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AnyRoad Upgrades Experience Platform, Raises $47 Million Series B

Funding from a pool of new and existing investors helps AnyRoad fuel data-driven, scalable event experiences.

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Litmus Releases New Email Personalization Strategy Capabilities

The new features are designed to optimize email workflow, boost ROI, and help marketers engage their audience.

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Event Marketing Platform Goldcast Raises $10 Million Seed Funding

With virtual events growing over 1,000 percent during the pandemic, the funding helps Goldcast further develop its event marketing products.

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Collab Acquires Trendpop, Enhances Social Content Creation Capabilities

Acquisition adds comprehensive suite of influencer discovery, reach-boosting, and campaign monitoring capabilities to Collab’s platform.

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