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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many integration firms are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Below are some stories which will round out your understanding of how analytics work and how you can use them to better target your customers.

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81% Of Customer Service Teams Have Accelerated Digital Initiatives To Improve Operations

The State of Service Report shows the impact of the pandemic on the customer service industry, and how industry professionals have maintained high-quality customer service amid social distancing.

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How Technology Manufacturers Should Use Marketing Analytics

Manufacturers talk a good game when it comes to using marketing analytics – but many can benefit from following this advice.

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Tech Product Market Research: Who to Trust and What To Do

Market data research tells you where the overall market & select verticals are currently headed…but there’s more B2B marketers need to grasp.

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The Marketing Details: A Go to Market Analysis and Strategy

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Turn Your Data Points Into A Data Picture

We all know leads can be a little wishy-washy. But one thing that doesn’t lie is cold hard cash — that’s real revenue.

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Hot Clicks Monthly: What Did Integrators Click On This Month? February 2022

What stories are integrators clicking on this month? Read the February 2022 edition of Hot Clicks Monthly to learn more.

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Alteryx Acquires End-To-End Analytics Automation Solution Trifacta

The acquisition accelerates Alteryx’s development of low-code/no-code cloud analytics automation capabilities.

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Customer Data Platform RudderStack Raises $56 Million Series B Funding

The investment will help the platform further develop its data stack technology to help marketers better understand their customers.

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Brightcove Acquires Wicket Labs, Boosts Video Content Viewer Insights

Comprehensive audience insights platform acquisition enables Brightcove’s intelligent video analytics capabilities.

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Hot Clicks Monthly: What Did Integrators Click On This Month? January 2022

What stories are integrators clicking on this month? Read the January 2022 edition of Hot Clicks Monthly to learn more.

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