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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many integration firms are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Below are some stories which will round out your understanding of how analytics work and how you can use them to better target your customers.

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The Marketing Details: A Go to Market Analysis and Strategy

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Turn Your Data Points Into A Data Picture

We all know leads can be a little wishy-washy. But one thing that doesn’t lie is cold hard cash — that’s real revenue.

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Hot Clicks Monthly: What Did Integrators Click On This Month? February 2022

What stories are integrators clicking on this month? Read the February 2022 edition of Hot Clicks Monthly to learn more.

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Alteryx Acquires End-To-End Analytics Automation Solution Trifacta

The acquisition accelerates Alteryx’s development of low-code/no-code cloud analytics automation capabilities.

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Customer Data Platform RudderStack Raises $56 Million Series B Funding

The investment will help the platform further develop its data stack technology to help marketers better understand their customers.

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Brightcove Acquires Wicket Labs, Boosts Video Content Viewer Insights

Comprehensive audience insights platform acquisition enables Brightcove’s intelligent video analytics capabilities.

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Hot Clicks Monthly: What Did Integrators Click On This Month? January 2022

What stories are integrators clicking on this month? Read the January 2022 edition of Hot Clicks Monthly to learn more.

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Keeping Your Competitors Close: How to Perform a B2B Competitive Analysis

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Telmar’s Acquisition Of Helixa Upgrades Quality Consumer Insights

The move combines two solutions dedicated to helping creative agencies gather more valuable customer insights.

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Hot Clicks Monthly: What Did Integrators Click On This Month? December 2021

What stories are integrators clicking on this month? Read the December 2021 edition of Hot Clicks Monthly to learn more.

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