Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many integration firms are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Below are some stories which will round out your understanding of how analytics work and how you can use them to better target your customers.
The State of Service Report shows the impact of the pandemic on the customer service industry, and how industry professionals have maintained high-quality customer service amid social distancing.
Manufacturers talk a good game when it comes to using marketing analytics – but many can benefit from following this advice.
Market data research tells you where the overall market & select verticals are currently headed…but there’s more B2B marketers need to grasp.
We all know leads can be a little wishy-washy. But one thing that doesn’t lie is cold hard cash — that’s real revenue.
What stories are integrators clicking on this month? Read the February 2022 edition of Hot Clicks Monthly to learn more.
The acquisition accelerates Alteryx’s development of low-code/no-code cloud analytics automation capabilities.
The investment will help the platform further develop its data stack technology to help marketers better understand their customers.
Comprehensive audience insights platform acquisition enables Brightcove’s intelligent video analytics capabilities.
What stories are integrators clicking on this month? Read the January 2022 edition of Hot Clicks Monthly to learn more.