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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many integration firms are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Below are some stories which will round out your understanding of how analytics work and how you can use them to better target your customers.

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Telmar’s Acquisition Of Helixa Upgrades Quality Consumer Insights

The move combines two solutions dedicated to helping creative agencies gather more valuable customer insights.

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Hot Clicks Monthly: What Did Integrators Click On This Month? December 2021

What stories are integrators clicking on this month? Read the December 2021 edition of Hot Clicks Monthly to learn more.

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GlobalWonks Welcomes New Era With Enquire AI Rebrand

The data insights platform also announced $5.5 million in Series A funding to help the company develop its product and market share.

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Building a B2B Marketing Story and the Importance of Data

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Hot Clicks Monthly: What Did Integrators Click On This Month? November 2021

What stories are integrators clicking on this month? Read the November 2021 edition of Hot Clicks Monthly to learn more.

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Important Trends in Marketing Analytics

Luckily for modern B2B marketers, technology offers better ways to measure what matters. Here are two big trends in marketing analytics.

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Call Rail Analytics Help Einstein Industries Grow Conversions 41% for Large Client

This B2B intent marketing example demonstrates the ROI insight & increased conversions you can achieve with solutions like Call Rail.

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Plannuh’s New Survey Reveals Most Marketers Struggle Aligning Goals

The newest Operational Marketing Index survey reveals only 18 percent of marketers are planning their campaigns around company goals.

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Audio Capture And Analytics Platform OrecX Acquired By CallMiner

The acquisition empowers CallMiner’s technology and product portfolio growth with new audio capture tools and analytics.

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Hot Clicks: What Interests Integrators This Week? November 12th 2021

What stories are integrators clicking on this week? Read the November 12th, 2021 edition of Hot Clicks to learn more.

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