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Analytics

Analytics is one of the most important categories in modern MarTech. You may have a rough idea of how many integration firms are tweeting at you -- but do you know what they're looking at when they're visiting your website, or how they got to you in the first place? Below are some stories which will round out your understanding of how analytics work and how you can use them to better target your customers.

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Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

New report highlights the impact of direct mail on ROI, the importance of data accuracy, knowing a target audience and maintaining consistent brand messaging.

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Veloxy Aims To Improve Selling Activities Through AI-Driven Insights

Veloxy is designed for inside sales reps, field sales reps, sales managers and email marketers looking to optimize their selling processes and increase their productivity.

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New Forrester Study Examines ROI Impact of ABM Programs

Account-based marketing platform cited for reducing campaign costs and assisting in effective direct account targeting.

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New Research: 73% Of Businesses Placing Higher Emphasis On Quality Data

The results of the 2020 B2B Marketing Data Report illustrate that data quality is a key driver of sales & marketing performance.

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What Do B2B Marketers Need To Know About Data Regulation?

Most people now understand their data is being collected and used for business targeting, and as a result, they are starting to become more thoughtful about who they share data with.

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Minding The (Performance) Gap: How Business Can Start Delivering On The Most Important Metrics

While this Performance Gap has been around for years, Covid-19 has created fundamental changes in how we market.

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