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Content Marketing

Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.

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The Importance of Video in B2B Marketing

In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.

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Better B2B Content Development Begins Here

While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.

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Affiliate Marketing Tools Tech Marketers Should Use

Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.

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Tools to Use: Customer Profiling & Segmentation

Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.

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Steps for Writing B2B Content that Generates Leads

Simply posting content isn’t enough: better B2B content must be written in such a way that it engages the target audience & generates leads.

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Reaching Integrators Through Better B2B Content Marketing

Our research reveals integrators’ content consumption habits so you can fine-tune your B2B content marketing strategy.

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Developing Effective B2B Customer Video Testimonials

B2B customer video testimonials can help tech companies win new customers and break into new markets by showcasing actual people & solutions.

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Basic SEO Writing Tips for B2B Marketers

Using these B2B website SEO writing tips to publish posts on your brand’s website will expand your audience over time.

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Building Your B2B Marketing Strategy Should Begin Here

The key to a better B2B marketing strategy is to realize that it is a journey with a starting point and multiple ending points.

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B2B Co-Op Marketing Trends to Learn From

Increase in co-op marketing programs, continuing shift to digital, & more targeted marketing efforts are the biggest trends in marketing with integrators.

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