The Importance of Video in B2B Marketing
In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.
Content Marketing
Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.
Better B2B Content Development Begins Here
While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.
Affiliate Marketing Tools Tech Marketers Should Use
Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.
Tools to Use: Customer Profiling & Segmentation
Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.
Steps for Writing B2B Content that Generates Leads
Simply posting content isn’t enough: better B2B content must be written in such a way that it engages the target audience & generates leads.
Reaching Integrators Through Better B2B Content Marketing
Our research reveals integrators’ content consumption habits so you can fine-tune your B2B content marketing strategy.
Developing Effective B2B Customer Video Testimonials
B2B customer video testimonials can help tech companies win new customers and break into new markets by showcasing actual people & solutions.
Basic SEO Writing Tips for B2B Marketers
Using these B2B website SEO writing tips to publish posts on your brand’s website will expand your audience over time.
Building Your B2B Marketing Strategy Should Begin Here
The key to a better B2B marketing strategy is to realize that it is a journey with a starting point and multiple ending points.
B2B Co-Op Marketing Trends to Learn From
Increase in co-op marketing programs, continuing shift to digital, & more targeted marketing efforts are the biggest trends in marketing with integrators.