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Content Marketing

Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.

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Steps for Writing B2B Content that Generates Leads

Simply posting content isn’t enough: better B2B content must be written in such a way that it engages the target audience & generates leads.

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Better B2B Content Development Begins Here

While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.

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Uberflip Expands Product Offerings With New Releases

New products, led by the innovative Uberflip Enrichments, allow marketers to take advantage of content engagement metrics.

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Developing Effective B2B Customer Video Testimonials

B2B customer video testimonials can help tech companies win new customers and break into new markets by showcasing actual people & solutions.

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Reaching Integrators Through Better B2B Content Marketing

Our research reveals integrators’ content consumption habits so you can fine-tune your B2B content marketing strategy.

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Sinch Acquires Email Marketing Platform Pathwire For $1.9 Billion

With email usage already a massive engagement channel and continuing to grow, the acquisition empowers digital communication strategies.

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Sendlane Joins Shopify To Expand Its Messaging Platform’s Reach

The integration will expose Sendlane to one of the world’s largest e-commerce platforms and its global customers and merchants.

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The Importance of Video in B2B Marketing

In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.

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Synths Video Allows Marketers To Turn Blog Posts Into Videos Using AI

The platform uses AI actor and voiceover templates to quickly create effective YouTube video content with information from blogs.

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Acquia Boosts Digital Content Management, Acquires Widen

Widen’s platform is trusted by hundreds of brands worldwide to help upgrade their digital content lifecycles.

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