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Content Marketing

Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.

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The Importance of Video in B2B Marketing

In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.

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Synths Video Allows Marketers To Turn Blog Posts Into Videos Using AI

The platform uses AI actor and voiceover templates to quickly create effective YouTube video content with information from blogs.

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Acquia Boosts Digital Content Management, Acquires Widen

Widen’s platform is trusted by hundreds of brands worldwide to help upgrade their digital content lifecycles.

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Microsoft Invests In Video Content With Clipchamp Acquisiton

Wyzowl research suggests that 99 percent of organizations that use video in their marketing strategies plan on continuing using it.

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Shutterstock Acquires Creative Content Platform PicMonkey

PicMonkey’s templates, tools, and tips help businesses of all sizes optimize their visual content strategies.

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Basic SEO Writing Tips for B2B Marketers

Using these B2B website SEO writing tips to publish posts on your brand’s website will expand your audience over time.

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Salesforce Launches Free Business Content Streaming Service

The streaming service will feature a number of video series and podcasts with topics aimed at professional development and growth.

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A Marketer’s Guide to Getting B2B Backlinks

SEO isn’t just about choosing the right keywords for web content — getting those sought-after B2B backlinks is just as important. Here’s how.

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Streaming Industry Grows 44 Percent During 2020’s Q4

Television screens are still the preferred device for streaming content, capturing over 75 percent of viewing time in Q4.

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Unstack Announces Integration With Semrush SEO Tools

The new SEO capabilities give Unstack customers access to comprehensive research tools powered by databases and insights.

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