In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.
While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.
Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.
Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.
Simply posting content isn’t enough: better B2B content must be written in such a way that it engages the target audience & generates leads.
Our research reveals integrators’ content consumption habits so you can fine-tune your B2B content marketing strategy.
B2B customer video testimonials can help tech companies win new customers and break into new markets by showcasing actual people & solutions.
Using these B2B website SEO writing tips to publish posts on your brand’s website will expand your audience over time.
The key to a better B2B marketing strategy is to realize that it is a journey with a starting point and multiple ending points.
Increase in co-op marketing programs, continuing shift to digital, & more targeted marketing efforts are the biggest trends in marketing with integrators.