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Content Marketing

Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.

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Microsoft Invests In Video Content With Clipchamp Acquisiton

Wyzowl research suggests that 99 percent of organizations that use video in their marketing strategies plan on continuing using it.

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Shutterstock Acquires Creative Content Platform PicMonkey

PicMonkey’s templates, tools, and tips help businesses of all sizes optimize their visual content strategies.

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Basic SEO Writing Tips for B2B Marketers

Using these B2B website SEO writing tips to publish posts on your brand’s website will expand your audience over time.

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Salesforce Launches Free Business Content Streaming Service

The streaming service will feature a number of video series and podcasts with topics aimed at professional development and growth.

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A Marketer’s Guide to Getting B2B Backlinks

SEO isn’t just about choosing the right keywords for web content — getting those sought-after B2B backlinks is just as important. Here’s how.

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Streaming Industry Grows 44 Percent During 2020’s Q4

Television screens are still the preferred device for streaming content, capturing over 75 percent of viewing time in Q4.

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Unstack Announces Integration With Semrush SEO Tools

The new SEO capabilities give Unstack customers access to comprehensive research tools powered by databases and insights.

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Building Your B2B Marketing Strategy Should Begin Here

The key to a better B2B marketing strategy is to realize that it is a journey with a starting point and multiple ending points.

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How to Create an Effective B2B Newsletter

These B2B newsletter best practices will help marketers better-target their integrator and tech pro customers.

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ON24 Named Top Webinar Software In G2 Customer Report

ON24’s Webcast Elite earned its top spot thanks to its customer satisfaction scores and large market presence.

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