Marketing To (and WITH) an Integrator
Here’s an overview of the challenges, benefits, and strategies for co-op marketing with systems integrators.
Content Marketing
Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.
6 Tips for a Successful Remote Product Photoshoot
A remote product photoshoot is about carefully curating every shot and constantly communicating via email & video. Here’s how to do it right.
Capturing the Attention of an Integrator
Pro AV technology veteran Alan Brawn provides his two cents on how to actually attract the attention of AV integration companies.
How to Write So Systems Integrators Listen
Marketing to systems integrators involves writing and developing a voice they will listen to. Here’s a guide to gaining their attention.
A Marketer’s Guide to Getting B2B Backlinks
SEO isn’t just about choosing the right keywords for web content — getting those sought-after B2B backlinks is just as important. Here’s how.
The Basics of Building a B2B Co-op Marketing Campaign
How do manufacturers know if building a co-op marketing campaign is right for them, and what are some first steps they can take?
Co-Op Marketing Best Practices for Tech Manufacturers
Co-op marketing thrives when both parties work together to drive demand for the solutions. Here are some best practices.
Spotify Acquires Chartable And Podsights, Expands Podcast Capabilities
The dual acquisitions will work together to enhance Spotify’s industry-leading podcasting platform with advertising and analytics features.
Top Five: Tools For Growing Your B2B Content Marketing Strategy
B2B content marketers have a diverse roster of tools available to them to help optimize SEO and audience engagement.
Litmus Releases New Email Personalization Strategy Capabilities
The new features are designed to optimize email workflow, boost ROI, and help marketers engage their audience.