80% of marketing professionals feel “understaffed and overloaded” by asset management. Check out the top three risks your business could face from asset chaos.
Increase in co-op marketing programs, continuing shift to digital, & more targeted marketing efforts are the biggest trends in marketing with integrators.
Great relationships between sales and marketing lead to business success, and podcasts can be a great tool to align their efforts.
Video content experienced an explosion in popularity in 2020 as video messaging grew 471 percent thanks to social distancing regulations.
Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.
Co-op marketing thrives when both parties work together to drive demand for the solutions. Here are some best practices.
Manufacturers & integrators find B2B co-op marketing programs provide benefits for both, whether the program is formal or more ad-hoc.
Lucidchart users gain powerful data visualization tools thanks to integration with Zapier’s automation platform.
Here’s an overview of the challenges, benefits, and strategies for co-op marketing with systems integrators.
How do manufacturers know if building a co-op marketing campaign is right for them, and what are some first steps they can take?