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Content Marketing

Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.

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3 Hidden Costs of Marketing Asset Chaos

80% of marketing professionals feel “understaffed and overloaded” by asset management. Check out the top three risks your business could face from asset chaos.

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B2B Co-Op Marketing Trends to Learn From

Increase in co-op marketing programs, continuing shift to digital, & more targeted marketing efforts are the biggest trends in marketing with integrators.

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How Using Podcasts Builds Relationships Between Sales And Marketing

Great relationships between sales and marketing lead to business success, and podcasts can be a great tool to align their efforts.

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The State Of Video 2020 Report: Video Content Is Now An Essential

Video content experienced an explosion in popularity in 2020 as video messaging grew 471 percent thanks to social distancing regulations.

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Affiliate Marketing Tools Tech Marketers Should Use

Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.

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Co-Op Marketing Best Practices for Tech Manufacturers

Co-op marketing thrives when both parties work together to drive demand for the solutions. Here are some best practices.

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B2B Co-Op Marketing: Benefiting Manufacturers & Integrators Alike

Manufacturers & integrators find B2B co-op marketing programs provide benefits for both, whether the program is formal or more ad-hoc.

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Lucidchart Boosts Data Visualization Tool, Connects with Zapier

Lucidchart users gain powerful data visualization tools thanks to integration with Zapier’s automation platform.

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Marketing To (and WITH) an Integrator

Here’s an overview of the challenges, benefits, and strategies for co-op marketing with systems integrators.

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The Basics of Building a B2B Co-op Marketing Campaign

How do manufacturers know if building a co-op marketing campaign is right for them, and what are some first steps they can take?

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