Marketing or IT: Who are the Real Users of Digital Signage Systems?
If you’re in the business of marketing digital signage, it’s important to know who the true users are — and that’s something of a debate.
Content Marketing
Let's face it: Pro AV and technology marketers probably don't know the technical ins and outs of their products as well as engineers and integration company decision-makers do. So why try to sell integration firms on just tech specs alone? Content marketing is a way for you to put context behind your products and to really capture the attention of potential partners and buyers. Check out some stories on this topic below.
B2B Video Marketing Tools for Marketers
Tech marketers: check out these B2B video marketing tools that will help you produce and monitor video content.
This Company Saw Increased Sales with a New B2B Video Marketing Strategy
In this case study, we learn how Glean embraced a new B2B video marketing strategy to personalize customer and employee communications.
2022 Video Trends in Technology Marketing
What are the current trends in video marketing in the technology space? Plus, tips for tech markets producing videos to inform buyers.
Casted Releases New Written Content Features For Themes Product
The upgrades to the Casted Themes + Written Content product provide users with a complete view of their content management strategies.
6 Ways to Add Value to Your B2B Video Content
It’s important to make your B2B video content marketing stand out, particularly in this age of Zoom fatigue.
MNTN Expands Video Capabilities With QuickFrame Acquisition
Adding QuickFrame helps MNTN create a truly all-in-one video content advertising solution for brands to develop and analyze campaigns.
Cloudinary Makes First Acquisition, Boosts Video Capabilities With Indivio
The creative content automation tools from Indivio will help Cloudinary customers easily create and upgrade their visual media campaigns.
Humanz Raises Seed Funding To Develop Influencer Marketing Platform
The SaaS platform aims to develop positive influencer marketing ROI for leading brands in multiple industries.
This is What a Modern B2B Website Design Should Include
Here are some critical tips for building a B2B website that is modern and meets the needs of your audience.