Bold, daring thought leadership can only take a company so far. It’s an ability to turning followers into leads into clients that will add true value.
Although video content creation is a newer trend, companies are leveraging video content to increase their buyer engagement and foster stronger relationships.
There’s no doubt that capturing a buyer’s attention is harder than ever before, so once we have it, why not lock them into a bingeable experience where they can consume more content faster.
It’s clear that marketers are in a tough spot. If they’re going to churn out high-quality content that’s in their brand voice and sensitive to everything going on in the world, they’re going to need to partner with AI.