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Customer Experience

You may specialize in the hard pitch -- or maybe, you're a content marketing person. But if you're tasked with overseeing the experience your customers have with your company, how do you keep track of everything at once? From the design of your webpage to the urgent call with a customer, your overall Customer Experience (CX) may be difficult to manage -- but not impossible. Check out some of the CX resources in the stories below.

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5 Tips To Making Digital Events Just As Effective As In Person

Keeping virtual audiences absorbed can be difficult, but marketers are finding ways to engage their customers using interactive content.

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Direct Mail: The Key To Upgrading Multichannel Campaign ROI

New research shows marketers who use direct mail see multichannel campaign performance boosted by almost 20%.

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How Imagineers Are Creating Tomorrow’s Business, Today

Imagineers are innovating the entire customer experience journey by creating one-stop solutions to consumer needs.

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New Service Demands Have Motivated 81% Of Customer Service Teams To Expand Digital Initiatives

New research shows that customer service professionals are responding to modern challenges by thriving in digital channels.

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Revenue Marketers Are Leading The Buyer’s Journey In The Digitalized Landscape

Marketers are generating success by using creative digital tools to better support buyers throughout their journey.

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Prioritizing Great CX Is Crucial For Success, Say 63% Of Decision Makers

According to new research, positive customer experiences are growing more important to business success.

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Synergy: Inside Content Marketing & Demand Gen’s Sales Collective

When content marketing and demand generation teams work together, they both benefit.

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When Marketing Orchestration Replaces Marketing Automation, Less Really Can Be More

By aligning sales and marketing activities, marketers can create more effective consumer interactions.

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