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Demand Generation

If you work in marketing, chances are you have to prove your department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from subjective sources like interaction with integrator customers at trade shows, or positive feedback from an existing partner or customer. The resources in these demand-generation articles will help you paint a full picture of the effectiveness of your marketing efforts.

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Seismic Announces Strategic Acquisition Of Lessonly

The move helps upgrade Seismic’s sales enablement platform and bring even more professional development potential to its users.

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Zoom Announces Acquisition Of Five9 Cloud Solutions

Together, Zoom and Five9 are forming a partnership that will evolve the ways brands interact with customers.

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Salesforce Automates Ad Sales Activities With New Media Cloud Release

The new platform saves marketing and sales teams time and money with a single, complete strategic CRM solution.

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4 Ways For Sales Development To Enhance Pipeline Generation

By investing in these four strategies, sales and marketing teams can significantly upgrade their pipeline generation and qualified leads.

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360insights Boosts CPQ And CDM Capabilities With Channelcentral Acquisition

360insights has acquired the SaaS provider in an effort to accelerate global CPQ and CDM technology growth.

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Jebbit Releases Personalized E-Commerce Feature Dynamic Products Feed

Dynamic Products Feed is designed to help accelerate product recommendations to improve cart abandonment rates.

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CTA Research: Technology Becoming Even More Essential Post-Pandemic

Among U.S. households, technology is a necessity as consumer intent to purchase technology products rises 11 percent.

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Zoominfo’s New Platform Helps Marketers Customize Their Engagements

With the launch of their new partner program, Zoominfo aims to support marketers looking to streamline their customer service interactions.

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Demandbase Expands B2B Data And Intelligence Solutions With New Acquisitions

The B2B platform announced the acquisition of InsideView and DemandMatrix with aims to provide its users with more comprehensive account data

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Earn More Sales by Understanding Customer Segments

Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.

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