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Demand Generation

If you work in marketing, chances are you have to prove your department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from subjective sources like interaction with integrator customers at trade shows, or positive feedback from an existing partner or customer. The resources in these demand-generation articles will help you paint a full picture of the effectiveness of your marketing efforts.

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How to Market to Integrators by Marketing to End Users

Screen Innovations reaching customers by marketing to end users — customers request products from dealers & also find them on brand website.

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Earn More Sales by Understanding Customer Segments

Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.

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ZoomInfo Releases MarketingOS, New Account-Based Marketing Solution

MarketingOS is designed to be ZoomInfo’s marketing intelligence branch of RevOS, helping ABM teams monitor insights and engagement strategies

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Asserting Value to Tech Products Beyond ‘We are Better’

The pro AV technology marketing industry is full of claims which more or less spell, “we’re just better.” It’s time to rise above that.

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Microsoft Acquires Digital Ad Solution Xandr In Deal With AT&T

Microsoft aims to use Xandr’s technology to upgrade its retail media and digital ad solutions, just as AT&T has done.

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Informa Acquires B2B Lead Management Platform NetLine

Acquiring NetLine brings Informa an experienced suite of effective lead generation and management capabilities.

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E-commerce And Marketing Tech Company Rokt Raises $325 Million

The new funding increases the AI-powered e-commerce and marketing solution’s valuation to nearly $2 billion.

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B2B Marketing Predictions for 2022

Predictions B2B marketers made for 2022 give you the ability to start the new year prepared and thinking differently about your job.

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Star8 Corp. Acquires Media Hawk, Upgrades Digital Marketing

The move gives Star8 Corp. access to upgraded digital design, website, SEO, and social media capabilities.

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What I Did Differently in 2021: Tech Marketer Speaks

This technology marketer talks about what she did differently in 2021 to reach her audience and make brand connections.

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