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Demand Generation

If you work in marketing, chances are you have to prove your department's contributions to revenue at least once a year. But sometimes, it's difficult to derive data from subjective sources like interaction with integrator customers at trade shows, or positive feedback from an existing partner or customer. The resources in these demand-generation articles will help you paint a full picture of the effectiveness of your marketing efforts.

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Zoominfo’s New Platform Helps Marketers Customize Their Engagements

With the launch of their new partner program, Zoominfo aims to support marketers looking to streamline their customer service interactions.

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Demandbase Expands B2B Data And Intelligence Solutions With New Acquisitions

The B2B platform announced the acquisition of InsideView and DemandMatrix with aims to provide its users with more comprehensive account data

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Earn More Sales by Understanding Customer Segments

Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.

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Three Hidden Benefits of Awards Programs

When considering submitting your company or its products for an award, think carefully about where to invest your efforts.

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How to Market to Integrators by Marketing to End Users

Screen Innovations reaching customers by marketing to end users — customers request products from dealers & also find them on brand website.

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Lead Nurturing Survey Report

Lead nurturing strategies are proving beneficial for marketers, allowing them to overcome some of the challenges they’ve experienced in previous years through new creative tactics and content.

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How To Successfully Deploy B2B Attribution

11 of the best practices to using B2B attribution to improve marketing campaigns and return on ad spending.

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New LeadsRx Insights Service Helps Marketers Take Advantage Of Client Attribution Data

The new service prepares marketers to create successful campaigns using valuable analytics and recommendations.

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B2B Influencer Marketing Strategies Set To Grow In 2021

B2B influencer marketing has huge growth potential to help brands connect and form relationships in digital campaigns.

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NetLine’s New Intent Discovery Tool Supplies Marketers With Content Consumption Insights

Netline’s new buyer-level Intent Discovery tool can help marketers gain a stronger understanding of buyer behavior.

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