With the launch of their new partner program, Zoominfo aims to support marketers looking to streamline their customer service interactions.
The B2B platform announced the acquisition of InsideView and DemandMatrix with aims to provide its users with more comprehensive account data
Segmenting B2B customers boils down to listening to them so you can understand their specific needs and problems. Here’s a good approach.
When considering submitting your company or its products for an award, think carefully about where to invest your efforts.
Screen Innovations reaching customers by marketing to end users — customers request products from dealers & also find them on brand website.
Lead nurturing strategies are proving beneficial for marketers, allowing them to overcome some of the challenges they’ve experienced in previous years through new creative tactics and content.
11 of the best practices to using B2B attribution to improve marketing campaigns and return on ad spending.
The new service prepares marketers to create successful campaigns using valuable analytics and recommendations.
B2B influencer marketing has huge growth potential to help brands connect and form relationships in digital campaigns.
Netline’s new buyer-level Intent Discovery tool can help marketers gain a stronger understanding of buyer behavior.