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Event Marketing

For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.

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How This Audio Manufacturer Successfully Launched a Product Mid-Pandemic

Tech product launches are hard enough — but this audio manufacturer tackled the challenges forced upon them by the pandemic.

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B2B Event Planning Tools for Marketers

These B2B event planning tools will help take the pressure off of marketers tasked with making that critical in-person impression.

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Tips for Maximizing Integrator Trade Show Leads

We recently spoke with two marketers to better understand how to organize and follow-up on B2B trade show leads. Here’s what they told us.

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Patron Technology, Audience Republic Enter Event Marketing Partnership

Audience Republic’s event marketing tools enhance ticket sales capabilities through gamification strategies that promote word of mouth.

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CEDIA 2021 Highlights for Technology Marketers

Editors from our sister site, CE Pro, discuss what they heard from technology marketers at CEDIA Expo 2021.

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How Vanco Used a Trade Show to Bolster its Brand Recognition

Vanco’s tech brand recognition was bolstered by attending CEDIA 2017. Here’s how they made the most of a business acquisition.

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RainFocus Secures $60 Million In Series C Funding

The event management platform looks to expand its digital integrations to empower in-person, hybrid, and remote events.

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What Integrators Really Want to See at Your Tech Trade Show Booth

What do integrators and other tech buyers really want from your technology trade show booth? We asked them to find out.

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These are the Leading Audiovisual Integration Industry Events

Snapshot of the leading audiovisual integration industry & pro AV events gives marketers an overview of where to spend their events budget.

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Intrado Acquires Event Management Software Hubb

The integration is designed to boost Intrado’s management and data analytic capabilities across virtual, hybrid, and on-site events.

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