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Event Marketing

For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.

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What Integrators Really Want to See at Your Tech Trade Show Booth

What do integrators and other tech buyers really want from your technology trade show booth? We asked them to find out.

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Event Marketing Platform Goldcast Raises $10 Million Seed Funding

With virtual events growing over 1,000 percent during the pandemic, the funding helps Goldcast further develop its event marketing products.

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Event Engagement Platform Airmeet Secures $35 Million Series B Funding

The investment fuels the event customer experience platform’s product growth and expansion into global marketplaces.

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How To Capture Audience Attention At Tech Trade Show Booths

With a well planned and direct strategy, your organization can stand out at trade shows with unique product experiences.

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Event Management Software Ungerboeck Acquires Priava

As hybrid and virtual events become more essential to business strategies, one of the industry’s top softwares upgrades its capabilities.

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Splash Releases Customizable Live Streaming Studio Feature

Splash Studio is designed to help event professionals return better ROI by making live streaming easier to produce and measure.

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6Connex Acquires Event Management Platform Eventory

The move combines two top organizations designed to advance the overall impact of virtual and hybrid events.

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Rainfocus Releases Essential Package To Optimize Events And Meetings

The new platform provides an end-to-end solution for efficient planning and producing of event strategies.

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How This Audio Manufacturer Successfully Launched a Product Mid-Pandemic

Tech product launches are hard enough — but this audio manufacturer tackled the challenges forced upon them by the pandemic.

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B2B Event Planning Tools for Marketers

These B2B event planning tools will help take the pressure off of marketers tasked with making that critical in-person impression.

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