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Event Marketing

For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.

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CEDIA 2021 Highlights for Technology Marketers

Editors from our sister site, CE Pro, discuss what they heard from technology marketers at CEDIA Expo 2021.

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How Vanco Used a Trade Show to Bolster its Brand Recognition

Vanco’s tech brand recognition was bolstered by attending CEDIA 2017. Here’s how they made the most of a business acquisition.

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RainFocus Secures $60 Million In Series C Funding

The event management platform looks to expand its digital integrations to empower in-person, hybrid, and remote events.

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What Integrators Really Want to See at Your Tech Trade Show Booth

What do integrators and other tech buyers really want from your technology trade show booth? We asked them to find out.

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These are the Leading Audiovisual Integration Industry Events

Snapshot of the leading audiovisual integration industry & pro AV events gives marketers an overview of where to spend their events budget.

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Intrado Acquires Event Management Software Hubb

The integration is designed to boost Intrado’s management and data analytic capabilities across virtual, hybrid, and on-site events.

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CEDIA Expo 2021: The IMCCA and the Innovation Hub

2021 CEDIA Expo Innovation Hub features presentations from Interactive Multimedia & Collaborative Communications Alliance on WFH solutions.

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CEDIA Smart Stage Preview: Selling Technology

The CEDIA Expo Smart Stage features discussions on selling tech that have been around for a long time as well as the latest trends.

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A CEDIA Expo Smart Stage Preview

The CEDIA Smart Stage features presentations on how you can get your tech expertise in front of the right eyeballs.

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A CEDIA Expo 2021 Preview for Marketers

From the show floor to the streets of Indianapolis, here’s a preview of CEDIA Expo 2021 that technology marketers can use to prep themselves.

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