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Event Marketing

For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.

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B2B Event Planning Tools for Marketers

These B2B event planning tools will help take the pressure off of marketers tasked with making that critical in-person impression.

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Patron Technology, Audience Republic Enter Event Marketing Partnership

Audience Republic’s event marketing tools enhance ticket sales capabilities through gamification strategies that promote word of mouth.

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CEDIA 2021 Highlights for Technology Marketers

Editors from our sister site, CE Pro, discuss what they heard from technology marketers at CEDIA Expo 2021.

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How Vanco Used a Trade Show to Bolster its Brand Recognition

Vanco’s tech brand recognition was bolstered by attending CEDIA 2017. Here’s how they made the most of a business acquisition.

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RainFocus Secures $60 Million In Series C Funding

The event management platform looks to expand its digital integrations to empower in-person, hybrid, and remote events.

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These are the Leading Audiovisual Integration Industry Events

Snapshot of the leading audiovisual integration industry & pro AV events gives marketers an overview of where to spend their events budget.

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Intrado Acquires Event Management Software Hubb

The integration is designed to boost Intrado’s management and data analytic capabilities across virtual, hybrid, and on-site events.

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CEDIA Expo 2021: The IMCCA and the Innovation Hub

2021 CEDIA Expo Innovation Hub features presentations from Interactive Multimedia & Collaborative Communications Alliance on WFH solutions.

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CEDIA Smart Stage Preview: Selling Technology

The CEDIA Expo Smart Stage features discussions on selling tech that have been around for a long time as well as the latest trends.

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A CEDIA Expo Smart Stage Preview

The CEDIA Smart Stage features presentations on how you can get your tech expertise in front of the right eyeballs.

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