With virtual and hybrid events becoming a normal part of event marketing, companies are taking advantage of strategies that drive revenue, engagement & ROI.
As data becomes more important to creating successful events, marketing operations teams see an opportunity to help generate better results.
Virtual and hybrid experiences may be the key to success in future events after 80% of marketers increase reach and ROI in 2020 hosting virtual events.
By taking advantage of more diverse KPIs, event marketers can tap into an abundance of insights that more accurately determine how successful an event is.
Events are becoming more personalized as companies take innovative approaches to engage event attendees before, during and after the event itself.