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Event Marketing

For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.

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Three Tools and Tips To Hosting A Successful Virtual Event

With virtual and hybrid events becoming a normal part of event marketing, companies are taking advantage of strategies that drive revenue, engagement & ROI.

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Marketing Operations Is Revolutionizing How Businesses Plan Event Strategies

As data becomes more important to creating successful events, marketing operations teams see an opportunity to help generate better results.

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The Way Of The Future: Virtual Events Help Marketers Reach Wider Audiences

Virtual and hybrid experiences may be the key to success in future events after 80% of marketers increase reach and ROI in 2020 hosting virtual events.

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How Nontraditional KPIs Help Reveal More Comprehensive Insights

By taking advantage of more diverse KPIs, event marketers can tap into an abundance of insights that more accurately determine how successful an event is.

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4 Tactics, Trends And Best Practices To Maximize Event Success At All Stages

Events are becoming more personalized as companies take innovative approaches to engage event attendees before, during and after the event itself.

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