How Nontraditional KPIs Help Reveal More Comprehensive Insights
By taking advantage of more diverse KPIs, event marketers can tap into an abundance of insights that more accurately determine how successful an event is.
Event Marketing
For integrators, events like CEDIA Expo and InfoComm are big deals -- often, they visit these events with the actual goal of striking deals with manufacturers and service providers like you. Other times, they're looking for smaller, more-focused online events like webinars to solve a specific need. No matter the event type, it's important you have a strategy to connect with them. The following articles will help you create one.
4 Tactics, Trends And Best Practices To Maximize Event Success At All Stages
Events are becoming more personalized as companies take innovative approaches to engage event attendees before, during and after the event itself.