Marketing vs. Sales: The Need for Collaboration in B2B
The current roles of B2B marketing and sales have changed rather dramatically, in concert with the roles of the buyers.
Lead Nurturing
SMarketing: How to Create the Ideal Alliance of Sales & Marketing
Brandy Alvarado-Miranda shares tips that can help your team convert more leads through better sales and marketing alliance.
Our Seminar Will Help Tech Marketers Perfect Their Stack
If you have ever felt overwhelmed by all the martech options out there, this is the online seminar for you.
B2B SMBs Gain Competitive Advantage With More Intimate, Intent-Driven Email Campaigns
Email has long been a top channel for engaging prospects and buyers — and it has become even more critical in 2020.