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Marketing Automation

When you're not planning the next press release or trade show booth, what do you day-to-day marketing operations look like? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas presented could help your business to more effectively reach the attention of integrators.

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Co-Op Marketing Best Practices for Tech Manufacturers

Co-op marketing thrives when both parties work together to drive demand for the solutions. Here are some best practices.

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Simpli.fi Acquires CoreMedia Systems, Upgrades Media Performance

The acquisition will further develop the company’s partnership to automate and optimize performance media management for top brands.

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Otis AI Raises $2.5 Million, Expands Digital Marketing For SMBs

The all-in-one digital marketing solution helps users average 10x return on ad spend and 3x improvements when compared to prior results.

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Constant Contact Acquires Australian Digital Marketing Platform Vision6

The acquisition expands the small business capabilities and product offerings of two popular digital marketing solutions.

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Redbrick Acquires Email Marketing Automation Solution Delivra

Delivra’s email marketing automation platform joins Redbrick’s existing suite of high-tech digital growth products.

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Sendlane And Justuno Integrate SMS And Email Marketing Platforms

The partnership joins two experienced SMS and email marketing automation platforms to expand e-commerce capabilities.

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Marketing Analytics Tools for B2B Marketers

Tech marketers need to track promotion to see if it is as effective as expected. Here are some excellent B2B marketing analytics tools.

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Ready to Boost Your Sales with Marketing Automation?

Improve your B2B marketing automation with Salesforce Pardot.

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The 2021 Gartner Magic Quadrant is Here

See why Gartner named Salesforce a Leader.

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H2O.ai Receives Flood Of Funding During Series E Round

The AI tech platform raised $100 million to expand its global sales, marketing, and product promotion capabilities.

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