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Marketing Automation

When you're not planning the next press release or trade show booth, what do you day-to-day marketing operations look like? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas presented could help your business to more effectively reach the attention of integrators.

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Sitecore Partners With Reflektion, Expands Experience Management Tools

The new acquisition combines two industry leaders with a goal to boost customer satisfaction during digital experiences.

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ZoomInfo Releases Its Opening Integrations With Chorus.ai

The highly-anticipated initial release offers users the capabilities to expand their customer pipeline and enhance relationships.

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Our Seminar Will Help Tech Marketers Perfect Their Stack

If you have ever felt overwhelmed by all the martech options out there, this is the online seminar for you.

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Dialpad Expands Digital Collaboration, Integrates With Miro

The new collaboration combines digital whiteboard tools with video meetings, upgrading remote meeting capabilities.

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Drift Launches Two New Automation Tools To Qualify Sales Pipelines

The Fastlane and Sales Seat platforms have already shown major improvements for a group of early test users.

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Introhive Aims To Boost Automated CRM With Series C Funding

The SaaS company raised $100 million to continue its surging growth from the past year that saw the platform double its revenue.

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ON24 And Outreach Form Partnership To Accelerate Sales Cycles

The integration takes advantage of AI capabilities to help sales teams understand and prioritize sales leads and engagements.

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ZoomInfo Drives Insight-Powered Decisions With Chorus.ai Acquisition

The new software partnership aims to help customers make better data-based decisions throughout the sales funnel.

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Entravision Expands Global Capacity With MediaDonuts Acquisition

The $15 million move aims to drive Entravision’s global growth goals in expanding markets and upgrade user capabilities.

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Salesforce Launches New AI Solution For Generating High Quality Leads

Close to 50 percent of sales representatives saw improved time efficiency when using a form of artificial intelligence technology.

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