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Marketing Automation

When you're not planning the next press release or trade show booth, what do you day-to-day marketing operations look like? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas presented could help your business to more effectively reach the attention of integrators.

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ZoomInfo Drives Insight-Powered Decisions With Chorus.ai Acquisition

The new software partnership aims to help customers make better data-based decisions throughout the sales funnel.

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Entravision Expands Global Capacity With MediaDonuts Acquisition

The $15 million move aims to drive Entravision’s global growth goals in expanding markets and upgrade user capabilities.

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Salesforce Launches New AI Solution For Generating High Quality Leads

Close to 50 percent of sales representatives saw improved time efficiency when using a form of artificial intelligence technology.

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Co-Op Marketing Best Practices for Tech Manufacturers

Co-op marketing thrives when both parties work together to drive demand for the solutions. Here are some best practices.

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ZINFI Updates PRM Platform With Partner Onboarding Automation

The enhancements are designed to help marketers streamline their partner onboarding process by providing a series of steps and goals.

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Allbound Aims To Deepen Engagements By Automating Activity Recommendations

Evidence from Allbound shows that there is a direct correlation between quality partner engagements and overall channel success.

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Rollworks Releases Journey Stages Solution To Map Account Purchasing Progression

The new solution empowers marketing and sales teams with more comprehensive insights into their accounts purchasing journeys.

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Lead Nurturing Survey Report

Lead nurturing strategies are proving beneficial for marketers, allowing them to overcome some of the challenges they’ve experienced in previous years through new creative tactics and content.

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The 3 Fatal Flaws Of Modern Lead Scoring

Lead scoring is critical for effective ABM strategies, but its unpredictable nature leaves room for improvement.

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Zilliant’s New Campaign Manager App Delivers Dynamic B2B E-commerce Tools

The software company expanded its campaign management tools with the release of its new application and upgrades to Sales IQ engine.

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