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Marketing Automation

When you're not planning the next press release or trade show booth, what do you day-to-day marketing operations look like? Is there room for more efficiency? Check out these stories on marketing automation to see if any of the ideas presented could help your business to more effectively reach the attention of integrators.

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Tactile Marketing Automation Provides Huge Advantages To Direct Mail Campaigns

Tactile marketing automation is proving itself as an effective campaign tool by helping marketers create personalized branded direct mail.

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Excellent Collaboration: A Key Step To Building Marketing Success

When marketing teams are armed with powerful collaboration tools, streamlined business success will naturally follow.

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New State Of Email Marketing Survey Highlights Email Campaign Statistics

This helpful infographic from Campaign Monitor shows how email marketing continues its rise as a leading marketing campaign channel.

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PFL’s New Preferred Address Capture Tool Empowers Marketers To Engage Remote Prospects

By automating personalized direct mail, PFL looks to help marketers enhance buyer experience and increase marketing campaign effectiveness.

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New Research: Marketers Advance ABM Strategies But Fall Short On Measurements

Brian Finnerty of Demandbase explains the impact of an effective ABM strategy on B2B success in this interview with Demand Gen Report.

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Accelerate Lead Qualification With Automated Lead Management Systems

Developing a fast and reliable lead qualification strategy is critical to properly managing leads in a digital business environment.

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Pattern89 Releases Upgrades To Arm Brands With Instantaneous Ad Performance Insights

The platform enhancements will help brands create decisions based on real-time data and insights.

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PFL Streamlines Tactile Automation By Uniting Its Solutions And Platforms

The upgrades are designed to make it easier for brands to create tactile marketing experiences from one platform.

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Televerde Turns To Marketo For Enhanced Productivity and Lead Management

Since installing Marketo Engage to support their lead management, Televerde has seen campaign planning become up to four times as efficient.

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How The SALT Group Cut Costs And Doubled Productivity With VanillaSoft’s Sales Engagement Platform

VanillaSoft’s platform helped optimize The SALT Group’s call centers, cutting appointment costs in half and leading to 30% revenue growth each year over the last five years.

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