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Public Relations

Working your company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release headline or send 10 million AV journalists the next pitch. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles will help.

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Capturing the Attention of an Integrator

Pro AV technology veteran Alan Brawn provides his two cents on how to actually attract the attention of AV integration companies.

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AnyRoad Upgrades Experience Platform, Raises $47 Million Series B

Funding from a pool of new and existing investors helps AnyRoad fuel data-driven, scalable event experiences.

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Brand Retail Platform Leap Raises $50 Million Series B Funding

The new funding will be used to expand the company’s product capabilities and drive overall market growth.

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Quick Tips for Earning Pro AV Journalists’ Attention

Long-time pro AV journalist Dan Ferrisi tells us what audiovisual press folks want to see in your emails, pitches, and press releases.

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Streem Acquired By Top Digital Communications Firm Cision

Industry-leading communications platform Cision upgrades its media monitoring and analysis capabilities with the acquisition.

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Quartile Acquires Sidecar To Optimize E-Commerce Ad Solutions

The partnership creates the world’s largest suite of cross-channel e-commerce advertising solutions on one platform.

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AI Transcription Software Verbit Raises $250 Million Series E Funding

Both the industry and the company are expected to experience considerable growth during the next few years.

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Litmus 2021 State Of Email Highlights Personalization, Automation Trends

According to 90 percent of survey respondents, email marketing is an increasingly important part of an effective digital strategy.

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Clari Announces New HubSpot Investment And Partnership

The two industry leaders team up to innovate and promote revenue operations strategies across multiple industries.

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Terminus Acquires Zylotech To Assist CDP Solution Launch

By adding Zylotech, Terminus invests in customer data intelligence as a means to launch its new Customer Data Platform.

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