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Public Relations

Working your company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release headline or send 10 million AV journalists the next pitch. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles will help.

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ServiceTitan Announces Acquisition Of Aspire Software

The commercial services software company plans to invest in its growth by acquiring one of America’s fastest growing companies of 2021.

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Vendors Invest In Digital Marketplaces As E-Commerce Sales Grow

E-commerce sales present a huge opportunity for B2B organizations in 2021, with a projected $1.2 trillion in revenue available this year.

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PartnerStack Aims To Build Network With $29 Million In Series B Funding

The SaaS enablement platform continues to grow itself out with investments to build their networks and staff.

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Purechannels Opens North American Office To Better Support U.S. Market

Following record growth this past year, the channel sales and marketing specialist company decided to open its North American headquarters.

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Capturing the Attention of an Integrator

Pro AV technology veteran Alan Brawn provides his two cents on how to actually attract the attention of AV integration companies.

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Melissa Geitgey is CEDIA’s New VP of Marketing

Melissa Geitgey, formerly of OneAmerica, RATIO, & NCAA, joins CEDIA as their new Vice President of Marketing, Communications, and Research.

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Skillful B2B Marketers Empathize With Buyers To Help Them Rationalize Emotional Decisions

To help buyers rationalize emotional decisions, good marketers are able to balance communication and valuable content.

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Content Marketing And Public Relations: Similar, But Different

Both have the same goal to deliver brand messages to customers, but they take very different routes to get there.

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New Report: Influencer Marketing Enhances Customer Experience

According to TopRank Marketing’s new report, influencer marketing is shown to upgrade customer experience, prospect purchasing decisions, and overall marketing program results.

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New Podcast-As-A-Service Program By March Communications Helps Marketers Create Unique Podcasts

The new program supports marketers with the tools to create valuable content and stand out from the competition.

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