Purechannels Opens North American Office To Better Support U.S. Market
Following record growth this past year, the channel sales and marketing specialist company decided to open its North American headquarters.
Public Relations
Working your company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release headline or send 10 million AV journalists the next pitch. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles will help.
Melissa Geitgey is CEDIA’s New VP of Marketing
Melissa Geitgey, formerly of OneAmerica, RATIO, & NCAA, joins CEDIA as their new Vice President of Marketing, Communications, and Research.
Skillful B2B Marketers Empathize With Buyers To Help Them Rationalize Emotional Decisions
To help buyers rationalize emotional decisions, good marketers are able to balance communication and valuable content.
Content Marketing And Public Relations: Similar, But Different
Both have the same goal to deliver brand messages to customers, but they take very different routes to get there.
New Report: Influencer Marketing Enhances Customer Experience
According to TopRank Marketing’s new report, influencer marketing is shown to upgrade customer experience, prospect purchasing decisions, and overall marketing program results.
New Podcast-As-A-Service Program By March Communications Helps Marketers Create Unique Podcasts
The new program supports marketers with the tools to create valuable content and stand out from the competition.
Interview With Tom Stein, Stein IAS: 9-Agency Supergroup Will Drive Stronger B2B Capabilities
Tom Stein of Stein IAS describes how MSQ brought together nine agencies to combine their B2B expertise and create integrated business solutions.
Three Ways To Adapt Your Marketing Strategies To Virtual Events
With in-person events currently not an option, B2B marketers still have effective ways to engage customers and audiences virtually.