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Public Relations

Working your company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release headline or send 10 million AV journalists the next pitch. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles will help.

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Interview With Tom Stein, Stein IAS: 9-Agency Supergroup Will Drive Stronger B2B Capabilities

Tom Stein of Stein IAS describes how MSQ brought together nine agencies to combine their B2B expertise and create integrated business solutions.

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Three Ways To Adapt Your Marketing Strategies To Virtual Events

With in-person events currently not an option, B2B marketers still have effective ways to engage customers and audiences virtually.

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