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Public Relations

Working your company's public relations isn't the same thing as working in advertising. You're not here to just generate a catchy press release headline or send 10 million AV journalists the next pitch. You're here to actually persuade -- or, at least, to begin the persuasion process. How do you do that tastefully and effectively? These articles will help.

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Purechannels Opens North American Office To Better Support U.S. Market

Following record growth this past year, the channel sales and marketing specialist company decided to open its North American headquarters.

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Melissa Geitgey is CEDIA’s New VP of Marketing

Melissa Geitgey, formerly of OneAmerica, RATIO, & NCAA, joins CEDIA as their new Vice President of Marketing, Communications, and Research.

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Skillful B2B Marketers Empathize With Buyers To Help Them Rationalize Emotional Decisions

To help buyers rationalize emotional decisions, good marketers are able to balance communication and valuable content.

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Content Marketing And Public Relations: Similar, But Different

Both have the same goal to deliver brand messages to customers, but they take very different routes to get there.

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New Report: Influencer Marketing Enhances Customer Experience

According to TopRank Marketing’s new report, influencer marketing is shown to upgrade customer experience, prospect purchasing decisions, and overall marketing program results.

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New Podcast-As-A-Service Program By March Communications Helps Marketers Create Unique Podcasts

The new program supports marketers with the tools to create valuable content and stand out from the competition.

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Interview With Tom Stein, Stein IAS: 9-Agency Supergroup Will Drive Stronger B2B Capabilities

Tom Stein of Stein IAS describes how MSQ brought together nine agencies to combine their B2B expertise and create integrated business solutions.

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Three Ways To Adapt Your Marketing Strategies To Virtual Events

With in-person events currently not an option, B2B marketers still have effective ways to engage customers and audiences virtually.

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