Social Media Monitoring vs. Listening: What B2B Marketers Should Know
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
Social & Mobile
Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.
Social Media Tools for B2B Marketers
Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).
Messaging Apps: The Future Of B2B Communications
Messenger Product Marketing Manager Olga Gordon explains in this exclusive Q&A how messaging apps have already evolved, and will continue to evolve, the way businesses communicate.
Current B2B Social Media Trends
Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.
Leveraging Social Media in the B2B Marketing Funnel
Social media strategies should be designed so interactions trigger movement deeper into the B2B marketing funnel.
Systems Integrators Told Us Their Social Media Preferences: Marketers, Take Note
Which social media platforms are integrators using the most, and how should marketers respond? Find out with our latest market research.
Integrators’ Habits & Refining Your B2B Email Strategy
Are you forming a B2B email strategy targeting integration firms? Here’s some data you’ll want to consider.
Collab Acquires Trendpop, Enhances Social Content Creation Capabilities
Acquisition adds comprehensive suite of influencer discovery, reach-boosting, and campaign monitoring capabilities to Collab’s platform.
Lightspeed Releases New Ecommerce Solutions For TikTok
The solutions, which are largely powered by Lightspeed’s 2021 acquisition of Ecwid, empower TikTok marketplace merchants.
Voyage Acquires SMS Messaging Platform LiveRecover
The scalable SMS messaging platform acquired LiveRecover and $10 million in new funding to expand its product capabilities.