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Social & Mobile

Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.

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Emplifi Launches Social Commerce Cloud, Empowering Social Shopping

With social commerce sales projected to grow 35% this year, Emplifi empowers brands with the tools to control customer shopping experiences.

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Social Media Monitoring vs. Listening: What B2B Marketers Should Know

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

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Movius Acquires AI Customer Experience Solution Intentico

Intentico’s mission is to resolve 90 percent of all customer inquiries in under a minute, optimizing customer engagement.

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Traject Invests In Social Media Management Tools, Acquires Loomly

The solution aims to provide marketers with an end-to-end social media management and collaboration platform.

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Social Media Tools for B2B Marketers

Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).

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Current B2B Social Media Trends

Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.

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Addressing Email Localization in Your Marketing Efforts

Localizing email at scale, plus a story about a company with 127 locales that improved their time to market by 250%.

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Systems Integrators Told Us Their Social Media Preferences: Marketers, Take Note

Which social media platforms are integrators using the most, and how should marketers respond? Find out with our latest market research.

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Leveraging Social Media in the B2B Marketing Funnel

Social media strategies should be designed so interactions trigger movement deeper into the B2B marketing funnel.

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Hootsuite Announces Changes And Upgrades Coming In Q3 2021

The new features focus on user personalization and easier to navigate tools that help businesses connect with their customers.

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