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Social & Mobile

Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.

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AppLovin Acquires Mobile Ad Solution MoPub From Twitter

The combination of the two software solutions is strategically designed to empower advanced mobile applications.

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CreatorIQ Boosts Influencer Marketing Power, Acquires Tribe Dynamics

The $70 million deal helps empower influencer marketing strategies with data-driven analytics and insights.

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CreatorIQ Receives $40 Million Funding To Innovate Influencer Marketing

The influencer marketing platform finds itself poised for growth in one of the fastest growing industries in marketing.

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Emplifi Launches Social Commerce Cloud, Empowering Social Shopping

With social commerce sales projected to grow 35% this year, Emplifi empowers brands with the tools to control customer shopping experiences.

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Social Media Monitoring vs. Listening: What B2B Marketers Should Know

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

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Movius Acquires AI Customer Experience Solution Intentico

Intentico’s mission is to resolve 90 percent of all customer inquiries in under a minute, optimizing customer engagement.

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Traject Invests In Social Media Management Tools, Acquires Loomly

The solution aims to provide marketers with an end-to-end social media management and collaboration platform.

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Social Media Tools for B2B Marketers

Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).

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Current B2B Social Media Trends

Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.

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Addressing Email Localization in Your Marketing Efforts

Localizing email at scale, plus a story about a company with 127 locales that improved their time to market by 250%.

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