Integrators’ Habits & Refining Your B2B Email Strategy
Are you forming a B2B email strategy targeting integration firms? Here’s some data you’ll want to consider.
Social & Mobile
Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.
Collab Acquires Trendpop, Enhances Social Content Creation Capabilities
Acquisition adds comprehensive suite of influencer discovery, reach-boosting, and campaign monitoring capabilities to Collab’s platform.
Lightspeed Releases New Ecommerce Solutions For TikTok
The solutions, which are largely powered by Lightspeed’s 2021 acquisition of Ecwid, empower TikTok marketplace merchants.
Voyage Acquires SMS Messaging Platform LiveRecover
The scalable SMS messaging platform acquired LiveRecover and $10 million in new funding to expand its product capabilities.
Smartly.io Research: Social Media Multi-Platform Ad Spend Trends In 2022
More than half of North American B2C customers already dedicate 50 percent or more of their marketing budgets to social media advertising.
Adobe Announces Acquisition Of Social Media Content Tool ContentCal
ContentCal allows its users to automate many publishing and reporting duties to free up more time for creating.
Similarweb And Embee Team Up To Advance Mobile Insights
The acquisition combines two market leaders under the same goal to improve digital and mobile insights for enterprise users.
Sinch Closes MessageMedia Acquisition, Forms Powerful SMS Platform
SMS messaging is one of the fastest-growing and most effective channels for engaging with customers around the world.
Kargo Optimizes Mobile Social Ads With StitcherAds Acquisition
The $64 million acquisition by Kargo is designed to help boost social and mobile advertising campaigns and capabilities.
AppLovin Acquires Mobile Ad Solution MoPub From Twitter
The combination of the two software solutions is strategically designed to empower advanced mobile applications.