Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).
Messenger Product Marketing Manager Olga Gordon explains in this exclusive Q&A how messaging apps have already evolved, and will continue to evolve, the way businesses communicate.
Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.
Social media strategies should be designed so interactions trigger movement deeper into the B2B marketing funnel.
Which social media platforms are integrators using the most, and how should marketers respond? Find out with our latest market research.
Are you forming a B2B email strategy targeting integration firms? Here’s some data you’ll want to consider.
Acquisition adds comprehensive suite of influencer discovery, reach-boosting, and campaign monitoring capabilities to Collab’s platform.
The solutions, which are largely powered by Lightspeed’s 2021 acquisition of Ecwid, empower TikTok marketplace merchants.
The scalable SMS messaging platform acquired LiveRecover and $10 million in new funding to expand its product capabilities.