Smartly.io Research: Social Media Multi-Platform Ad Spend Trends In 2022
More than half of North American B2C customers already dedicate 50 percent or more of their marketing budgets to social media advertising.
Social & Mobile
Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.
Adobe Announces Acquisition Of Social Media Content Tool ContentCal
ContentCal allows its users to automate many publishing and reporting duties to free up more time for creating.
Similarweb And Embee Team Up To Advance Mobile Insights
The acquisition combines two market leaders under the same goal to improve digital and mobile insights for enterprise users.
Sinch Closes MessageMedia Acquisition, Forms Powerful SMS Platform
SMS messaging is one of the fastest-growing and most effective channels for engaging with customers around the world.
Kargo Optimizes Mobile Social Ads With StitcherAds Acquisition
The $64 million acquisition by Kargo is designed to help boost social and mobile advertising campaigns and capabilities.
AppLovin Acquires Mobile Ad Solution MoPub From Twitter
The combination of the two software solutions is strategically designed to empower advanced mobile applications.
CreatorIQ Boosts Influencer Marketing Power, Acquires Tribe Dynamics
The $70 million deal helps empower influencer marketing strategies with data-driven analytics and insights.
CreatorIQ Receives $40 Million Funding To Innovate Influencer Marketing
The influencer marketing platform finds itself poised for growth in one of the fastest growing industries in marketing.
Emplifi Launches Social Commerce Cloud, Empowering Social Shopping
With social commerce sales projected to grow 35% this year, Emplifi empowers brands with the tools to control customer shopping experiences.
Movius Acquires AI Customer Experience Solution Intentico
Intentico’s mission is to resolve 90 percent of all customer inquiries in under a minute, optimizing customer engagement.