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Social & Mobile

Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.

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Systems Integrators Told Us Their Social Media Preferences: Marketers, Take Note

Which social media platforms are integrators using the most, and how should marketers respond? Find out with our latest market research.

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Leveraging Social Media in the B2B Marketing Funnel

Social media strategies should be designed so interactions trigger movement deeper into the B2B marketing funnel.

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Hootsuite Announces Changes And Upgrades Coming In Q3 2021

The new features focus on user personalization and easier to navigate tools that help businesses connect with their customers.

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Integrators’ Email Habits & Refining Your B2B Newsletter Strategy

Are you forming a B2B newsletter strategy targeting integration firms? Here’s some data you’ll want to consider.

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New Research: Online Marketing Channels Drive Success In 2020

88 percent of marketing success in 2020 was due to online channels, and the market shows no signs of slowing its pace.

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Muvi Releases New Notification Management System

Konviare is designed to help organizations manage their notification strategies and gather powerful insights into their audience engagements.

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New Report: Mobile App Spending Grows 26 Percent In 2020

App Annie’s new data reveals that 2020 was a year of global growth for mobile app industry companies and consumers.

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How To Use Hashtags To Create Engaging Communication Strategies

Hashtags are everywhere on social media, and they can be used as a powerful tool to boost audience engagement.

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Integrated Channel Campaigns Boost Email Performance

Email campaigns are no longer effective alone, but by integrating with other digital and physical channels, they create real synergized strategies.

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How To Create A Data-Driven Marketing Strategy Using Social Media Analytics

Social media is one of today’s most valuable resources for businesses to gather information and create meaningful customer interactions.

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