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Social & Mobile

Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.

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Messaging Apps: The Future Of B2B Communications

Messenger Product Marketing Manager Olga Gordon explains in this exclusive Q&A how messaging apps have already evolved, and will continue to evolve, the way businesses communicate.

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Social Engagement Tools Are Evolving Sales As We Know It

Social selling is helping brands build authentic and personal interactions in the growing digital salesforce.

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How To Enhance Campaign Performance Using Precision Matching On Social Media Platforms

By linking a prospect’s social and business information, marketers can improve their chances of creating meaningful engagements with customers.

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B2B Tech Firms Build Trust With Buyers Through Social Selling

B2B tech salespeople rely on building trust and engaging buyers with content, and social selling is a powerful tool to do it.

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