Traject Invests In Social Media Management Tools, Acquires Loomly
The solution aims to provide marketers with an end-to-end social media management and collaboration platform.
Social & Mobile
Are there enough hours in the day for your tweets? Or are you more conservative in your social media approach? The value of social media and mobile communications cannot be understated, especially when you're marketing to people who are as tech-savvy as integrators. Here are some stories which will help bolster your social strategy.
Addressing Email Localization in Your Marketing Efforts
Localizing email at scale, plus a story about a company with 127 locales that improved their time to market by 250%.
Hootsuite Announces Changes And Upgrades Coming In Q3 2021
The new features focus on user personalization and easier to navigate tools that help businesses connect with their customers.
New Research: Online Marketing Channels Drive Success In 2020
88 percent of marketing success in 2020 was due to online channels, and the market shows no signs of slowing its pace.
Muvi Releases New Notification Management System
Konviare is designed to help organizations manage their notification strategies and gather powerful insights into their audience engagements.
New Report: Mobile App Spending Grows 26 Percent In 2020
App Annie’s new data reveals that 2020 was a year of global growth for mobile app industry companies and consumers.
How To Use Hashtags To Create Engaging Communication Strategies
Hashtags are everywhere on social media, and they can be used as a powerful tool to boost audience engagement.
Integrated Channel Campaigns Boost Email Performance
Email campaigns are no longer effective alone, but by integrating with other digital and physical channels, they create real synergized strategies.
How To Create A Data-Driven Marketing Strategy Using Social Media Analytics
Social media is one of today’s most valuable resources for businesses to gather information and create meaningful customer interactions.
Social Engagement Tools Are Evolving Sales As We Know It
Social selling is helping brands build authentic and personal interactions in the growing digital salesforce.