Website
Website design, operation, and user experience seems like such a science -- but that doesn't mean it should all be left to your organization's development team. Marketing should have a say in what happens with your website, both in the back-end and what your customers see. The following resources will help you improve your website with SEO tactics, better user experience, useful widgets, and more.
Tools to Use: Customer Profiling & Segmentation
Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.
Warning Signs That Your B2B Website is Out of Date
You don’t need to be versed in design to tell if your B2B website needs improvement. Here’s how to make sure it is up to date.
6 Tips for a Successful Remote Product Photoshoot
A remote product photoshoot is about carefully curating every shot and constantly communicating via email & video. Here’s how to do it right.
A Marketer’s Guide to Getting B2B Backlinks
SEO isn’t just about choosing the right keywords for web content — getting those sought-after B2B backlinks is just as important. Here’s how.
B2B Marketers Will Thrive After Google Ends Third Party Cookies in 2023
B2B media is a major key to targeted marketing in tomorrow’s cookieless world.
How Custom Neon Dramatically Updated its B2B Website Design
This B2B website design case study details Custom Neon’s incredible, feature-focused redesign that makes customization easier for customers.
Use These B2B Website Tools to Improve All Your Pages
These B2B website tools will help marketers manage tech manufacturer websites, allowing for smoother launches & continued traffic.
Do Integrators Really Care about a ‘Modern’ Manufacturer Website? Our Data Says Yes
We asked integrators about their preferences for technology manufacturer websites. Here are the results of our survey.
This is What a Modern B2B Website Design Should Include
Here are some critical tips for building a B2B website that is modern and meets the needs of your audience.