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Website design, operation, and user experience seems like such a science -- but that doesn't mean it should all be left to your organization's development team. Marketing should have a say in what happens with your website, both in the back-end and what your customers see. The following resources will help you improve your website with SEO tactics, better user experience, useful widgets, and more.

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Atlassian Marketplace Partner Appfire Acquires SoftwarePlant

The new integration combines two powerful Atlassian Marketplace players in the marketing and sales data intelligence.

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Gong Releases App Available For Zoom Integrations

The app aims to empower sales professionals as they continue to take advantage of virtual customer engagements.

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A Marketer’s Guide to Getting B2B Backlinks

SEO isn’t just about choosing the right keywords for web content — getting those sought-after B2B backlinks is just as important. Here’s how.

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Warning Signs That Your B2B Website is Out of Date

You don’t need to be versed in design to tell if your B2B website needs improvement. Here’s how to make sure it is up to date.

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Rebooting Your B2B Business’ Marketing Approach

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Tools to Use: Customer Profiling & Segmentation

Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.

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6 Tips for a Successful Remote Product Photoshoot

A remote product photoshoot is about carefully curating every shot and constantly communicating via email & video. Here’s how to do it right.

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What is M2I? And How to Use This Website

Senior web editor Adam Forziati introduces himself and explains how to use M2I: Marketing to Integrators.

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Mailchimp’s New E-Commerce Tools Help Digitize Businesses

Marketing and commerce platform from Mailchimp is designed to help small business owners digitize their businesses.

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Powerchord’s Branded Website Experience Equips Marketers With Tools To Upgrade Lead Gen

The SaaS platform aims to provide marketers with the tools for stronger insights and optimized lead generation.

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