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Website design, operation, and user experience seems like such a science -- but that doesn't mean it should all be left to your organization's development team. Marketing should have a say in what happens with your website, both in the back-end and what your customers see. The following resources will help you improve your website with SEO tactics, better user experience, useful widgets, and more.

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Use These B2B Website SEO Tips Whenever You Publish a New Webpage

How can marketers ensure each new page on their B2B website is optimized for SEO? Here are some quick tips.

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CommentSold Acquires Message Management Platform Vizzlie

The acquisition allows CommentSold users to efficiently create and schedule social media posts, emails, and text communication.

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OpenText Acquires Zix, Invests In Email Security Features

Zix helps customers secure their digital workspaces with dynamic email encryption and protection features.

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Six Affiliate Marketing Tools Tech Marketers Should Be Using

Existing affiliate marketing programs can help marketers quickly expand reach and their number of sales contacts.

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New Functionalities By Plannuh Support Campaign Forecasting

The startup is using AI and data to transform the ways that marketers predict and monitor their campaign results.

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Tools of the Trade to Bring Your Clients’ Visions to Life

What determines a virtual team’s success is how it uses technology to break down virtual barriers among team members.

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AlphaSense Expands Product Offerings With Series C Funding

With $180 million in new Series C funding, the AI search engine leverages its AI capabilities for some of the world’s largest enterprises.

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Atlassian Marketplace Partner Appfire Acquires SoftwarePlant

The new integration combines two powerful Atlassian Marketplace players in the marketing and sales data intelligence.

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Gong Releases App Available For Zoom Integrations

The app aims to empower sales professionals as they continue to take advantage of virtual customer engagements.

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What is M2I? And How to Use This Website

Senior web editor Adam Forziati introduces himself and explains how to use M2I: Marketing to Integrators.

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