Rapidly-growing content marketing agency 919 Marketing has announced it is acquiring Ceralytics, a predictive analytics content intelligence platform. The platform uses natural language processing and data-driven insights to help marketers be more confident in their decisions.
“We are thrilled and fortunate to partner with the brilliant, passionate and forward-thinking founders of Ceralytics and welcome them and their team into our 919 family,” said David Chapman, CEO and founder of 919 Marketing. “This acquisition is the first step in our broader mission to dominate franchise and cause marketing with a technology platform that provides a roadmap and proof to our clients that our strategies help them meet and beat their growth goals.”
With the acquisition, 919 Marketing aims to expand its technology and services offerings. Ceralytics’ content intelligence platform helps users create data-driven strategies that analyze market intelligence and monitor what works for competitors. With measurable action items identified in real-time, the platform empowers its users to stay on top of current trends.
Ceralytics was founded in 2016 with the mission to take a data-based approach to content marketing. Its platform allows users to take control of content analytics, conversion funnel analytics, competitive intelligence, and channel optimization strategies to stay competitive in multiple industries.
“We’re excited to partner with 919 Marketing because of the firm’s momentum and renowned reputation in the marketing world as passionate, and data-driven changemakers,” said Brandon Andersen, co-founder and Chief Strategist of Ceralytics. “We look forward to building content strategies together with data that takes the guess work out of marketing, so our clients evolve from ‘I think this strategy is working to I KNOW it’s working, and we have the data to prove it’.”
The platform joins 919 Marketing’s national content marketing firm as a way to improve overall technology capabilities as the industry becomes more digital. The firm was established in 1996 and has experienced massive growth lately, especially in the past three years where it has grown 130 percent. In 2021, the agency came in at number five on Forbes’ list of America’s Best PR Agencies.
“With 919 Marketing, we found the perfect partner of powerhouse creatives who understand that compelling storytelling reaches farther and returns better results when driven by data,” said Tony Wilsman, co-founder, and Chief Technology Officer of Ceralytics. “This merger of talent is a win-win for all of us, especially our clients, who get the best of our collective teams’ right and left brains driving their marketing decisions.”