Casted, an innovative audio and video content marketing platform for B2B marketers, has announced it is expanding its Casted Themes + Written Content product features. The upgrades focus on enhancing the ways marketers plan, deliver, and analyze their diverse audio, video, and text content marketing strategies.
“The job of a content marketer is almost impossible. Companies hold incredibly high requirements for this one role without having realistic expectations for the job. Content marketers may want to deploy deep, engaging campaigns, yet they’re faced with long lists of responsibilities and corresponding KPIs to achieve. But they’ve had no true support tools to lean on,” said Lindsay Tjepkema, CEO and Co-Founder of Casted. “Many content marketers face disconnects throughout their tech stacks because those one-off tools and point solutions are made to measure and optimize the crumbs of the chaos, not to solve the real problem. Casted closes the gaps between audio, video, and text content with the enhancement of Casted Themes + Written Content. The ease of use and access to all these assets in one place empowers content marketers to focus more on creativity and connection than ever before.”
In Casted’s own State of the Content Marketer Report, the company details that marketers use an average of 4+ tools to manage their content strategies. Without a unified content management platform, marketers risk losing valuable time and accuracy due to constantly shifting between softwares.
With the updates to Casted Themes + Written Content, the company aims to streamline content production and analytics so marketers can amplify their campaigns strategies. Marketers can integrate the platform with existing content on WordPress to import and manage blog posts from the comprehensive solution. Other key features that the new capabilities provide include:
- All content themes and campaign assets are easily viewed and deployed from the same platform
- Actionable insights that help optimize future strategies
- Improved connections and conversions
With the global content marketing market projected to grow at a CAGR of nearly 16 percent between 2022 and 2025, brands are investing more into their content strategies and being rewarded with high customer engagement and conversion rates.
Since the company was founded in 2019, Casted has been helping content marketers amplify their video, audio, social media, and text strategies on a single platform. Its solutions are trusted by top brands around the world such as PayPal, Salesforce, Zoominfo, HubSpot, and Drift.
“An end-to-end solution for marketers to access their entire portfolio of content has remained a major pain point,” said Adam Patarino, Co-Founder, Product and Technology, of Casted.
“By building out Casted Themes + Written Content, we are addressing the daily obstacles marketing professionals face by spending too much time, money, and effort navigating multiple point solutions to manage audio, video and written content. Casted is the only platform able to meet all of these needs and provide one cohesive solution to execute efficiently and effectively across all channels.”