Startup AI influencer marketing platform Humanz has announced it has raised $8 million in seed round funding to further develop its suite of influencer marketing products and services. The investment was led by Stardom Ventures with additional participation from More Investment House and the Schestowitz Group.
“The growth of the content creator economy and brands that appeal directly to the consumer are two key vectors of our venture capital fund,” Danny Peled, Managing Director of Stardom Ventures said. “Humanz’s unique product and technology, combined with the company’s rapid growth in several territories, testify to its potential and team quality. We deeply understand the needs of the market. We are very excited to join Humanz’s journey.”
With the new investment, Humanz aims to continue to develop its tech suite, expand further into U.S. markets, innovate product offerings, and expand its team of talent around the world to power its growth. The platform helps companies upgrade their influencer marketing ROI at scale thanks to its complete AI and influencer discovery tools.
The all-in-one platform features several influencer management tools to help brands discover, monitor, measure, and analyze campaign performance. The platform shares data analytics with marketing teams and influencers alike so both can learn about their audience engagement habits and develop optimized campaigns.
Around the world, the company is responsible for facilitating over 15 million interactions for large enterprise customers such as Adidas, Unilever, McDonald’s, Zara, and Visa. The Israeli company operates on five continents with offices located in Israel, the United States, England, Turkey, South Africa, Brazil, India and Nigeria.
“Since 2018, Humanz has consistently tripled our revenue each year. Our customers now include over 300 leading brands around the world, some of which include giants like Unilever, Kimberly-Clark, Disney and Procter & Gamble,” Liav Rafael Chen, CEO and co-founder of Humanz said.
“We recently set up operations in the United States where one of our first clients is Google who uses Humanz’ proprietary technology to find influencers to create content aimed at raising awareness around the ‘scam’ phenomenon currently infiltrating social networks.”
“Many brands have been burned in an attempt to work with influencers and have testified that it feels like going to a casino where sometimes you win and sometimes you lose.
As a result, the influencer industry is often synonymous with being unprofessional and untrustworthy. In a world where you can buy followers for as little as $2, Humanz delivers reliable, up-to-date data which makes it the perfect solution for brands and influencer/advertising agencies,” Chen added.