Microsoft Invests In Video Content With Clipchamp Acquisiton
Wyzowl research suggests that 99 percent of organizations that use video in their marketing strategies plan on continuing using it.
Microsoft has announced it is investing more resources into video editing software with the new acquisition of Clipchamp, a web-based video content creation and editing tool. The move is designed to expand Microsoft 365’s current productivity experiences and make video content more accessible to anyone.
According to Wyzowl research, 93 percent of marketers believe that video is an important part of their marketing strategy to help connect with customers. 87 percent of respondents claimed that in 2021, video helped them return positive ROI.
The platform streamlines workflows by reviewing data and helping teams collaborate remotely. Users have the capabilities to easily create video presentations, promos, and social media content as a part of their marketing strategy.
Clipchamp’s platform allows families, schools, and businesses to produce engaging video content to their target audiences. The solution works by providing the online tools necessary to make video creation easier. Image and audio editing features, along with templates and content libraries make it easier for creators to take advantage of the best content strategies. Using the platform, creators will be able to boost social media output with video content creation and editing tools.
“We are acquiring two times more users on average than we did at the same time a year ago while also doubling the usage rate, meaning more users are creating video content than ever before,”said Clipchamp CEO Alexander Dreiling. “While social media videos have always been at the forefront of business needs, during the past year we’ve also witnessed the rapid adoption of internal communication use cases where there is a lot of screen and webcam recording taking place in our platform.”
Since the company was first launched in 2013, Clipchamp has grown to service over 17 million users across 390,000 companies worldwide. The company is currently experiencing massive growth, expanding at a rate of 54 percent year-over-year. Just in the first 6 months of 2021, Clipchamp has experienced a 189 percent growth in video exports.
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“Few companies in tech have the legacy and reach that Microsoft has. We all grew up with iconic Microsoft products and have been using them ever since,” Dreiling said. “Becoming part of Microsoft allows us to become part of a future legacy. Under no other scenario could our future look more exciting than what’s ahead of us now. At Clipchamp we have always said that we’re not suffering from a lack of opportunity, there absolutely is an abundance of opportunity in video. We just need to figure out how to seize it. Inside Microsoft we can approach seizing our opportunity in entirely new ways.”
The price of the acquisition has not been released yet as it follows Adobe’s acquisition of Frame.io to boost video collaboration and content creation.