Mux Invests In Live Streaming Platform Growth, Acquires Stream Club
In the past year, Mux has reported its live streaming content metrics have grown 420 percent, helping to fuel the acquisition.
Industry-leading developer video platform Mux has announced major upgrades to its live streaming capabilities with the acquisition of San Francisco-based Stream Club. The acquisition combines two companies dedicated to making live streaming and online video content easily accessible to a wide range of users from beginner to advanced.
“Video is becoming a core part of the product experience for more and more applications. An engaging, high production value live stream is critical to holding consumers’ attention, but can be incredibly difficult and expensive to build,” said Jon Dahl, Co-Founder and CEO of Mux.
“Layering Stream Club into Mux’s product offerings will be a game changer for developers building streaming experiences. Our teams share the belief that superior live streams come from a developer video platform where all the tools you need are in one place, and we couldn’t be happier to be joining forces.”
Stream Club’s dynamic solution helps users create personalized live streaming experiences optimized for multiple different platforms such as Twitter, Youtube, Facebook, and more. The free solution utilizes API and SDK features for developers to design, produce, and broadcast their live streams.
Around the world, Stream Club is used by millions of content creators and marketers at companies such as Spotify, Cameo, Omni, Apple, and Twilio.
“We’re passionate about giving builders simple tools to bring live streaming experiences to life, and we firmly believe in making an integrated ecosystem where the entire creation and publication cycle can take place,” said Lan Paje, Co-Founder and CEO of Stream Club. “We’re thrilled to be joining the Mux team of video experts who share that vision with us, and can’t wait to accelerate the development of that end-to-end platform using all of the resources available at Mux. The future is bright for making customized live streaming widely accessible.”
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For Mux, the acquisition helps realize a goal to make online video production more accessible to users of all skill levels. Since the company was founded in 2015, Mux has been an API that empowers developers with the tools to create engaging live and recorded video content.
Thousands of customers around the globe such as Robinhood, PBS, and ViacomCBS use the platform to create and deliver optimized video experiences.
Live streaming as a market is currently undergoing massive growth. Research predicts that the market size will grow to reach $4.68 billion by 2028. In fact, just in the last year, Mux has experienced a 420 percent growth in its own live streaming, a stat which has influenced this investment in a platform such as Stream Club.
“After spending the last year building a creator-first live streaming studio, we’ve learned first-hand how difficult adding live streaming to your web application can be,” said Paul Klein, Co-Founder and CTO of Stream Club. “Our platform enables web developers to build live streaming applications easily. We abstract the complexity away so they can broadcast video to the world in minutes rather than months.”