Optimizely Welcomes Marketing Content Upgrades With New Acquisition

Optimizely, the digital experience platform responsible for empowering the marketing strategies of over 9,000 businesses worldwide, has announced it is upgrading its content marketing capabilities with the new acquisition of Welcome. The move will combine highly personalized customer experiences and collaboration tools on a single, comprehensive marketing platform.

“We believe a world-class customer experience starts with an outstanding marketer experience,” said Alex Atzberger, CEO of Optimizely. “By combining Welcome’s campaign planning, content production and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business.”

The acquisition combines two leading platforms with the shared vision to make content marketing campaigns easier and more effective to produce.

Optimizely is one of the industry’s top digital experience platforms thanks to tools and relevant insights that make optimizing content hyper-personalized. Its platform is trusted by some of the top enterprise brands around the world such as Ebay, New Era, Dolby, and Pizza Hut.

Joining it will be another top platform with the mission to enable marketers with dynamic digital experiences. Welcome uses its content planning and measurement tools to help marketers execute advanced marketing strategies. Its all-in-one platform is used by business organizations such as JP Morgan, Twitter, Bank of America, American Express, and Panasonic.

Related: Vimeo Upgrades Its Content Platform With New Acquisitions

The following bullet points highlight some of the key upgrades for users of both platforms:

• Accelerated Campaign Lifecycles- Users can quickly organize optimized content plans, creation strategies, and collaboration to better target the right audiences.
• Better Content Management- Using AI and content recommendations, users can easily create and measure campaign performance.
• Boost Revenue- With scaled adoption of tools and insights, users can easily share campaign highlights and pain points.

“We could not be more excited to be joining the Optimizely family,” said Shafqat Islam, CEO and co-founder of Welcome.

“We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.”