Outbrain, a leading open web recommendation platform designed to help consumers discover media content and advertising, has announced it is upgrading its video technology with the acquisition of video intelligence AG (vi). vi is a Swiss contextual video platform empowering brands with the AI technology to efficiently create and produce video content.
“We are delighted to join Outbrain, and become a core part of creating the leading video engagement platform,” said Kai Henniges, Co-Founder and CEO of vi.
“Our years of video expertise and unique offering for publishers and CTV providers are a perfect addition to Outbrain’s leading market position and premium global media owner partnerships. Together we will accelerate our mission to inspire, inform and entertain users by putting video in context. We believe we have found a great match between our companies’ cultures and we share the same vision of the future of media.”
vi uses machine learning and AI technology to give multimedia creators the tools necessary to upgrade their video reach, engagement, and ROI. Using data, the solution is able to automatically determine the best type of content, timing, and frequency for publishing to ensure all videos reach their audience with context. Around the world, the platform is responsible for contextualizing video content for publishers, brands, and creators looking to improve their engagement metrics.
Through the acquisition, vi’s award winning platform will become the centerpiece of Outbrain’s video growth strategy. Combined, the two brands will help power more engaging video experiences for top global organizations.
Since Outbrain was founded in 2006, the company has focused on helping match and connect consumers and brands. Its digital recommendation platform is trusted by leading media and technology brands such as CNN, MSN, Opera, and Hearst. Every month, the organization powers 344 billion recommendations for its network of customers.
“vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads,” said David Kostman, Co-CEO of Outbrain.
“The combination with vi will allow us to deepen our partnership with media owners, providing mid- and top-of-article video solutions. It will also expand our addressable market, introducing high-quality in-stream video inventory to support our brand advertisers. We see significant synergies between our companies and we are very excited to welcome the incredibly talented and experienced vi team to Outbrain,” said Yaron Galai, Co-Founder and Co-CEO of Outbrain.