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Top Five: Tools For Growing Your B2B Content Marketing Strategy

B2B content marketers have a diverse roster of tools available to them to help optimize SEO and audience engagement.

David Pepin

According to Christopher Willis, Chief Marketing Officer at Acrolinx, there are seven components of a successful content marketing strategy. To accomplish maximum value, a content marketing strategy must be consistent, clear, linguistically correct, inclusive, scannable, and use terms that will resonate with target audiences.

For B2B tech marketers, an effective content marketing strategy can be the difference between your product standing out amongst competitors or simply being another product on the market. An effective marketing strategy with accessible and inclusive content can be used to educate, inform, and engage target audiences in ways that lead to improvements in sales and demand generation metrics.

In our new research piece titled “B2B Content Marketing Tools for Tech Marketers,” we examine some of the top five available tools for B2B marketers searching for ways to optimize their content marketing strategies.


Trusted by marketers at some of the world’s top brands such as Facebook, Adobe, Netflix, LinkedIn, and Uber, Ahrefs is a powerful tool for helping marketers upgrade their SEO strategies. The advanced technology deploys AI bots that scan more than 5 million pages every minute to provide your team with the most accurate data.

The all-in-one SEO tool comes complete with the ability to perform website audits, competitor analysis, keyword examination, automatic content discovery, and performance analytics. This comprehensive tool makes it easy for marketers of all levels to take control of their SEO to generate more traffic.


Frase is another platform designed to enhance SEO content workflows. Around the world, more than 30 thousand marketing and content teams at enterprise organizations such as Digitas, PTC, and Coursera use the software to write high-quality SEO content in minutes.

The award-winning platform has the capability to write full-length SEO content briefs in a matter of seconds, helping marketers save valuable time and effort. Users can also take advantage of the dashboard feature to identify new high-growth opportunities and areas where improvements are necessary for real-time content adaptations.


The AI-driven software platform is designed specifically to improve the quality and effectiveness of marketing content strategies. Acrolinx‘s product is an all-in-one platform equipped with content scoring, writer guidance, and analytics guidelines.

The product features integrations with many top content sharing solutions such as WordPress, Salesforce, Microsoft Office Suite, and Google.

Make My Persona

Make My Persona is an innovative tool by HubSpot designed to help marketers create and discover their buyer personas. The solution comes complete with insights on buyer demographics, ideal behaviors, interests that are revealed after an interactive seven-step process.


Answerthepublic is a powerful tool for helping brands discover and act on SEO-optimized content ideas. The search bar feature allows users to simply enter a key phrase you are writing about and it will show you a list of queries Google searchers have searched similar to the phrase.

This tool is designed to give users an idea of what key topics content creators should be writing about to answer their audience’s questions. With over 20 thousand companies using the software every month, the company is a trusted resource for enterprise organizations searching to grow their business.

Download our full report about B2B content marketing tools here. See all of our monthly research reports here.


Content Marketing