Keeping virtual audiences absorbed can be difficult, but marketers are finding ways to engage their customers using interactive content.
B2B influencer marketing has huge growth potential to help brands connect and form relationships in digital campaigns.
Marketers are generating success by using creative digital tools to better support buyers throughout their journey.
Since installing Marketo Engage to support their lead management, Televerde has seen campaign planning become up to four times as efficient.
VanillaSoft’s platform helped optimize The SALT Group’s call centers, cutting appointment costs in half and leading to 30% revenue growth each year over the last five years.
To promote its growing sales capabilities, 6sense invests in comprehensive and valuable training videos for new sales team members.
By tracking conversion rates with a sales engagement platform, Aircall’s cross-functional teams are able to improve cadence management and better understand how to reach their ICP.
Years of intent data are helping Cloudera be a proactive in targeting accounts, rather than reactive. It’s helped them accomplish 50% target-industry engagement.
With the data they gather from Bombora, ARCOS is turning website traffic into lead conversions and sales pipeline.
There’s no doubt that capturing a buyer’s attention is harder than ever before, so once we have it, why not lock them into a bingeable experience where they can consume more content faster.