The Importance of Video in B2B Marketing
In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.
Features
Better B2B Content Development Begins Here
While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.
Social Media Monitoring vs. Listening: What B2B Marketers Should Know
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
Social Media Tools for B2B Marketers
Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).
B2B Email Marketing Tools for Tech Marketers
B2B email marketing can be complicated with large list sizes and complicated business relationships. Here are tools to make it simpler.
Rebooting Your B2B Business’ Marketing Approach
Current B2B Social Media Trends
Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.
Affiliate Marketing Tools Tech Marketers Should Use
Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.
Tools to Use: Customer Profiling & Segmentation
Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.
How Technology Manufacturers Should Use Marketing Analytics
Manufacturers talk a good game when it comes to using marketing analytics – but many can benefit from following this advice.