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Features

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The Importance of Video in B2B Marketing

In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.

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Better B2B Content Development Begins Here

While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.

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Social Media Monitoring vs. Listening: What B2B Marketers Should Know

Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.

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Social Media Tools for B2B Marketers

Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).

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 B2B Email Marketing Tools for Tech Marketers

B2B email marketing can be complicated with large list sizes and complicated business relationships. Here are tools to make it simpler.

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Rebooting Your B2B Business’ Marketing Approach

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Current B2B Social Media Trends

Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.

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Affiliate Marketing Tools Tech Marketers Should Use

Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.

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Tools to Use: Customer Profiling & Segmentation

Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.

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How Technology Manufacturers Should Use Marketing Analytics

Manufacturers talk a good game when it comes to using marketing analytics – but many can benefit from following this advice.

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