In 2019, people watched an average of 16 hours of online video each week (according to Wyzowl), & video is expected to make up 80% of internet traffic soon.
While both B2B & B2C content needs to be eye-catching, with B2B, it’s more about assisting, inspiring, and educating.
Should B2B brands use social media monitoring, listening, or both? Let’s explore the answer by defining these terms.
Try these B2B social media tools if you’re looking to save time while also gleaning more from your followers (and find new ones).
B2B email marketing can be complicated with large list sizes and complicated business relationships. Here are tools to make it simpler.
Current B2B social media in the tech space has become much more like it’s B2C counterpart in the past few years.
Here are some affiliate marketing tools and resources tech marketers can use to keep track of their cooperative programs with integrators.
Some tools for customer segmentation and profiling that B2B businesses targeting integrators & tech pros can use to grow.
Manufacturers talk a good game when it comes to using marketing analytics – but many can benefit from following this advice.