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Direct Mail: The Key To Upgrading Multichannel Campaign ROI

New research shows marketers who use direct mail see multichannel campaign performance boosted by almost 20%.

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New Service Demands Have Motivated 81% Of Customer Service Teams To Expand Digital Initiatives

New research shows that customer service professionals are responding to modern challenges by thriving in digital channels.

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Prioritizing Great CX Is Crucial For Success, Say 63% Of Decision Makers

According to new research, positive customer experiences are growing more important to business success.

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Direct Mail Improves Multichannel Campaign Performance By Nearly 20%

New report highlights the impact of direct mail on ROI, the importance of data accuracy, knowing a target audience and maintaining consistent brand messaging.

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81% Of Customer Service Teams Have Accelerated Digital Initiatives To Improve Operations

The State of Service Report shows the impact of the pandemic on the customer service industry, and how industry professionals have maintained high-quality customer service amid social distancing.

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New Forrester Study Examines ROI Impact of ABM Programs

Account-based marketing platform cited for reducing campaign costs and assisting in effective direct account targeting.

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New Research: 73% Of Businesses Placing Higher Emphasis On Quality Data

The results of the 2020 B2B Marketing Data Report illustrate that data quality is a key driver of sales & marketing performance.

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