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24-7 Intouch Upgrades Digital Offerings, Acquires Goodbay Technologies

The marriage between the two customer service outsourcing solutions aims to advance AI-driven support as a whole.

David Pepin

Global customer service technology innovator 24-7 Intouch has announced its groundbreaking acquisition of Goodbay Technologies, one of the world’s leading customer support outsourcing solutions. The move presents a strategic partnership for two of the world’s most influential companies in the customer care industry to grow their overall platform capabilities. 

“Our new acquisition is an exciting opportunity to strengthen our core digital offerings to technology, media, and fintech customers while also making us an industry leader in digital customer service solutions for the gaming vertical,” said Greg Fettes, Co-Founder and CEO of 24-7 Intouch. “Goodbay Technologies is known for its innovative, consultative and data-driven approach to customer experience, particularly in the gaming and consumer technology verticals, and we are excited to partner with them to grow what is already an impressive customer footprint.”

The symbiotic relationship created by the move stands to benefit both companies, as each will be able to draw from the others’ resources. For 24-7 Intouch, the move helps expand its global reach that already saw more than 20,000 employees working in nine different countries and 30 languages. Specifically, the acquisition will impact 24-7 Intouch’s reach in the Indian, Jamaican, and Filipino markets.

Goodbay Technologies is one of the global leaders delivering customer service and technical support outsourcing to the mobile app, gaming, technology, and new economy client industries. Until 2011, the company focused on electronics support but has since pivoted to service these booming new industries.

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The company will impact the capabilities of 24-7 Intouch’s various customer service tools such as chatbot, social, email, SMS, and voice technology. Since the company was founded in 2000, it has empowered some of the world’s largest brands in ecommerce, fintech, streaming and gaming, and more industries with the AI technology to effectively outsource their customer interactions.

“We’re committed to continuing to provide innovative, flexible and data-driven service programs to our world-class clients,” said Sapan Shahani, CEO at Goodbay Technologies. “By adding 24-7 Intouch’s global presence, languages, and technology solutions, we’re able to expand the range of solutions we can now offer to our clients and other market participants.”