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Salesforce Closes Slack Acquisition, Invests In Digital Experiences

The two software giants have come together in a move that advances digital collaboration for hundreds of thousands of customers.

David Pepin

In the past year, companies have had to adapt their business strategies to accommodate the digital world. Virtual meetings and cloud-based experiences have become the new normal, replacing their in-person counterparts.

Salesforce, one of the global leaders in CRM with over 150,000 customers, has announced that it is further investing in digital customer experiences with their acquisition of Slack. The digital collaboration platform is already being used by over 169,000 customers including brands like Target, Uber, and Netflix.

“We have a once-in-a-generation opportunity to rethink and reshape how and where we work,” said Stewart Butterfield, Slack CEO and Co-Founder. “Salesforce and Slack are uniquely positioned to lead this historic shift to a digital-first world. I could not be more excited for what’s to come.”

The collaboration between Salesforce and Slack will focus on delivering a single app for powerful collaborations called Customer 360. As two of the industry’s most influential softwares, the collaboration stands to be a leader in the digital transformation of the business world.

By creating a digital headquarters for their users, quality customer experiences can be created from anywhere in the world. Digital collaboration between teams becomes more accessible, creating streamlined strategies.

Related: How Customer Feedback Becomes A Competitive Advantage

“We’ve learned over the past year that the workplace isn’t snapping back to the way it was,” said Bret Taylor, President and Chief Operating Officer of Salesforce. “Together, Slack and Salesforce Customer 360 will give every company in the world a single source of truth for their business and a single platform for connecting employees, customers, and partners with each other and the apps they use every day.”