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Salesforce Partner BrightGen Acquired By Credera

BrightGen, a Salesforce partner since 2007, brings Credera multiple tools to help improve customer experiences.

David Pepin

Salesforce Summit Partner company BrightGen has announced it has been acquired by Credera, a global consulting firm focusing on strategy, transformation, data, and technology. The acquisition is designed to help Credera expand its digital transformation, marketing technology, and customer experience capabilities.

“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”

BrightGen’s technology services specialize in helping users create optimized customer experiences. Since 2007, the U.K.-based company has been a trusted Salesforce partner implementing solutions that lead to customer success.

Customers using BrightGen can use the solution to simplify customer interactions. Users can create a single view of their customer profiles to better service evolving customer needs.

BrightGen’s products, which are built right into Salesforce, are designed to help improve overall business efficiency. BrightMEDIA is the company’s ad sales tool which accelerates lead discovery and pipeline management. BrightFORUM serves as an industry-tailored event management tool for virtual, hybrid, and in-person event production. With BrightSIGN, users can easily collect and save signatures to make closing deals easier than ever on desktop and mobile devices.

Related: Zendesk Acquires Momentive To Expand Market Growth

Around the world, BrightGen’s Salesforce products are used by leading brands such as The Guardian, Rolls Royce, and Shell.

“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”