M2X Network Badge

Salesforce Releases Customer Engagement Tool Loyalty Management

Loyalty Management is designed to help marketers create and monitor customer engagements with effective loyalty programs.

David Pepin

Salesforce has launched Loyalty Management, its new product for boosting customer engagement. The solution, designed for both B2B and B2C marketing professionals, helps create personal engagements and loyalty programs with customers.

The solution, released in early 2021, aims to create lifelong customers with personalized experiences across industries.

“Organizations with high levels of customer loyalty outperform their competition, so it’s critical to provide their customers with valuable and memorable experiences to build trust,” said David Schmaier, CEO, Salesforce Industries. “Loyalty Management allows companies across industries to evolve their loyalty programs from a transactional to a human-centric approach capable of creating personalized, relationship-building moments with each customer.”

According to a survey by McKinsey & Company, during the pandemic, over one-third of consumers purchased from a brand new to them. 80 percent of them intend to stay loyal to those new brands.

Related: Technology And Human Touch: The Recipe To Successful Customer Experiences

Salesforce Loyalty Management is designed to take advantage of these new customer interactions with simple and effective loyalty programs. The following bullet points are a summary of the solution’s top capabilities:

  • Loyalty Programs: The solution can help create and manage unique loyalty programs for unique businesses.
  • Personalized Offerings: Companies have diverse consumer bases, and the solution helps target each customer with a unique experience.
  • Integrated Technology: The solution can be integrated with Salesforce Digital 360, Tableau, and Service Cloud to streamline engagements and provide a single source of connections.
  • Program Analytics: Companies can measure program performance, engagement, and new customer acquisition to further enhance strategies.

The solution was made live in February 2021 and is widely available now.