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Vonage Acquires Jumper.ai, Expands Conversational Commerce Solutions

With Jumper.ai’s conversational commerce solutions, Vonage aims to create complete offerings for businesses to engage with customers.

David Pepin

Global cloud communications platform Vonage has announced its acquisition of Jumper.ai, an omnichannel conversational commerce solution designed to empower large scale B2C interactions. The move represents an opportunity for Vonage to upgrade its technology and expertise in conversational commerce solutions.

“The addition of Jumper.ai’s conversational commerce and omnichannel capabilities fits perfectly into Vonage’s strategy and is a natural extension of Vonage’s offerings. It transforms customer interactions from notifications and simple communications to conversations across the spectrum of customer engagement points,” said Vonage CEO Rory Read.

“With conversational commerce capabilities, we are meeting new and existing customer needs now and are positioned to continue to meet their evolving needs well into the future, providing businesses with embedded commerce capabilities to simplify the way they serve, connect with, and sell to their own customers from anywhere, on any channel.”

Since Jumper.ai was launched in 2017, it has focused on providing businesses the tools and capabilities to reach their consumers faster and more efficiently. Its end-to-end conversational commerce solution is used around the world by large brands such as Disney, Unilever, Samsung, and BMW.

The solution helps brands engage with potential customers on multiple social, digital, and messaging platforms at the same time, streamlining communication and boosting ROI. Through AI capabilities, Jumper.ai helps personalize and optimize every customer interaction.

With the global conversational AI market expected to grow to $12.12 billion by 2025, Vonage’s investment in Jumper.ai sets the communications platform up well for significant future growth. Vonage plans to merge Jumper.ai’s technology with its own to produce a comprehensive suite of AI conversational commerce offerings.

“Over 3.5 billion people use social networks on a regular basis, worldwide,” explained Dan Miller, Lead Analyst at Opus Research.

“Jumper.ai anticipated the role social networks and platforms would play as platforms for advertising, promotion and, ultimately, purchases. With this technology, Vonage reinforces its platform’s ability to be agile and continuously meet the evolving needs of its customers’ customers.”

Related: Kore.ai Releases Innovative Conversational AI Solution

The New Jersey-based Vonage was established in 2001 on the idea to help businesses take advantage of their customer communications. Around the world, the solution is used by more than 100,000 businesses like Allstate, Reuters, Glassdoor, and Zipcar to enable customer support.

“Jumper.ai was built with a mission to help businesses respond to the increasing use of instant messaging as the most preferred mode of communication, both for connecting with family and friends and for receiving immediate, personal, and attentive experiences from brands,” said Yash Kotak, CEO and Co-founder of Jumper.ai.

“We are excited to be joining the Vonage team. Combining our market-leading technologies presents an opportunity to create new, amazing customer experiences, leveraging Jumper.ai technology and the global reach of Vonage.”