In a move designed to create a comprehensive performance media platform, Omnicom Media Group (OMG) has announced its acquisition of Jump 450. The platform will be based on combined capabilities between the two solutions that include rapid creative testing, data-driven insights, and campaign scaling tools.
The New York-based Jump 450 helps clients upgrade their digital advertising strategies by integrating creative storytelling and digital marketing. Its algorithmic and data-driven tools are designed to accelerate overall growth and customer retention for its clients located across diverse industries.
“Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Daryl Simm, Global Chairman and CEO, Omnicom Media Group. “Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals.”
Since Jump 450 was founded in 2016, the company has focused on “hyperscaling” digital advertising growth for its customers. The results of the platform speak for themselves as the company claims to have driven over 2 billion in revenue for its partners and acquired over 40 million users. The company also claims to be responsible for over 400 million ad clicks and more than 3 trillion measurable data points.
The company joins Omnicom Media Group’s leading marketing and communications platform. The client-first solution creates efficient, data-driven strategies for its customer base that spreads across 70+ countries and 5,000 clients.
“We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company’s purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing services,” said Jump Co-Founder and CEO Shaun Sheikh.
“We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities.”