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Seismic Announces Strategic Acquisition Of Lessonly

The move helps upgrade Seismic’s sales enablement platform and bring even more professional development potential to its users.

David Pepin

Leading global sales enablement solution Seismic has announced it is acquiring Lessonly in a move designed to enable sales teams to have the capabilities to better control their productivity and customer engagement. Lessonly’s learning platform, adopted by over four million users at over 1,200 companies, allows teams to have more efficient training, coaching, and enablement solutions across industries.

Seismic aims to create a seller experience where users have access to powerful learning programs and tools, as well as a range of sales and marketing content.

“Over the past few years, Lessonly has become a close strategic partner and we have forged strong ties across our teams, complementary capabilities, and joint customers,” said Doug Winter, co-founder and CEO, Seismic. “Together, we are a stronger and smarter sales enablement platform — the only one that gives sales leaders the confidence they’ll hit their numbers, and ensures all sellers are able to engage with customers in the most effective way possible throughout their buyers’ journeys.”

With the new integration, sales leaders will have the ability to create more efficient seller experiences that are based on measurable data and analytics. Users will be able to track the usage of their lessons, trends, and new content forms.

Though the two companies have partnered before the deal, the acquisition marks Lessonly’s official integration with Seismic’s sales enablement platform used by over 2,000 organizations worldwide. Companies such as IBM and American Express use the solution to boost their productivity and integrate with apps like Salesforce, Microsoft, Google, and Adobe.

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“We are delighted to join Seismic,” said Max Yoder, CEO, Lessonly. “During the past decade at Lessonly, we have focused on building a training, coaching, and enablement solution that brings out the very best in people and helps them deliver inspired work. In partnership with Seismic, we look forward to transforming the entire enablement industry. Our respective teams and customers are going to see big gains as a result of this deal, as will the city of Indianapolis.”

Lessonly will be hosting a free webinar on August 27th as a Q&A where the company will answer questions and explore further details of the acquisition.